Remote Kooth Engagement Lead

Summary

Join Kooth as Engagement Lead and contribute to raising awareness and promoting mental health services to children and young people, while fostering an inclusive and diverse workplace.

Responsibilities

• Promote Kooth to young people in schools and colleges
• Maintain an up to date, comprehensive database of all secondary schools and FE/ Sixth Form colleges in contract area(s)
• Maintain an up to date, comprehensive database of all GP surgeries and medical centres in contract area(s)
• All new contacts including local service providers and voluntary organisations to be uploaded into Salesforce
• Prioritise engagement of at least the top 25% of all secondary schools and colleges that are the largest (no. of students) in contract areas
• Prioritise engagement of at least the top 25% of all secondary schools and colleges that are the most deprived (pupil premium)
• Take a strategic approach to diary management and planning outreach to maximise reach and engagement across whole contract area(s)
• Use monthly data to assess and evolve your approach to maximise effectiveness of your local engagement - for all age groups, localities and demographics
• Inform and promote Kooth (and Qwell where applicable) to referrers
• Engage education, healthcare & local community professionals to encourage them to refer young people to Kooth (and for Qwell to use for themselves or refer adults)
• Embed Kooth across contract geographical area and demonstrate engagement with a breadth of different referrers
• Encourage parents/carers to tell their child about Kooth (and that Qwell is available for them where applicable)
• Demonstrate knowledge in the specific reasons why Kooth compliments referrer needs (our key ‘selling’ points) e.g
• For education professionals: out of school mental health support, aligns with Ofsted assessment criteria, positive mental well being improves education outcomes, specific support for students around exams
• For healthcare professionals: reducing the 8am rush at GPs, taking the pressure off other care pathways and mental health waiting lists, NHS cost savings, supporting crisis step down, reduce A&E presentations, providing equity of access with our whole population service
• Build confidence and skills in presenting to and engaging a professional audience of broad disciplinary backgrounds
• Regular recording (weekly) of all new contacts and activity/ engagement of CYP and professionals on Salesforce
• Host stalls at high footfall public events, including Freshers Fairs, and attend key regional network and partnership meetings to support and promote Kooth (and Qwell where appropriate)
• Organise, present or support national & regional KoothTalks Training webinars to professionals and national webinars to CYP when requested
• Follow up all requests from local referrers who attended a national webinar in a timely manner
• Manage the distribution of promotional materials
• Send monthly newsletters, printed promotional materials and/or digital resource packs to all referrer contacts
• Email the correct tailored newsletter to referrer contacts in a timely manner every month
• Manage the ordering and distribution of printed promotional materials within the monthly credits allocate
• Ensure the appropriate digital assets and links to referrer information hubs are included in all external referrer communications
• Raise awareness via social media
• Promote Kooth (and Qwell where applicable) via local social media networks to teachers, parents, healthcare professionals and local organisations
• Regularly post information about Kooth to local networks on LinkedIn, Meta and Twitter
• Quarterly - aim to post a video or story about Kooth on Instagram or TikTok