Media Strategist, Buying (Evergreen)

Summary

Join Blue State's media team as a Media Strategist and execute game-changing advertising strategies that tie engagement to the bottom line. As a key member of the Paid Media team, you'll manage digital advertising campaigns across clients ranging from leading nonprofits to political and advocacy groups to major brands.

Requirements

• 2-4 years experience in a hands-on paid media buying role using a mix of digital channels (Social, Search, Display, Video, Native, OOH, etc)
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
• High proficiency with digital advertising platforms — you ultimately want to become a master of paid social, paid search, and/or programmatic trading — as well as Google Analytics and other measurement platforms
• Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting

Responsibilities

• Build, manage, and optimize media campaigns across multiple platforms
• Translate clients’ strategic visions into media objectives and KPIs to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy
• Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization
• Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management
• Participate in (and sometimes lead) client-facing interactions — you’ll be the subject-matter expert for the platforms you manager
• Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs
• Keep up to date with the latest digital media trends by building and stewarding relationships with media partners, and engaging in media R&D projects

Benefits

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,000 annually in professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility