Remote Salesforce Marketing Cloud Automation Specialist II

Summary

Join a collaborative team dedicated to enhancing our marketing initiatives and driving operational efficiency as the Senior Marketing Automation Specialist II.

Requirements

• BA/BS in Marketing, Business, Computer Science, or equivalent experience preferred
• Minimum of 3 years of experience with an email marketing platform (Salesforce Marketing Cloud, Marketo, Iterable, Braze, Hubspot, etc.)
• Proficiency in HTML/CSS required
• Knowledge of SQL fundamentals and the ability to update and maintain Relational Data Models preferred
• Experience with SOAP and REST API integrations is a plus
• Experience with Salesforce products, particularly Marketing Cloud and CRM
• Understanding of the data privacy landscape (e.g., CAN-SPAM, CCPA, GDPR, CASL) and the importance of PII
• Prior experience in project/program management and familiarity with Agile Methodology and Jira
• Effective communication skills, capable of explaining technical concepts to both technical and non-technical stakeholders
• Detail-oriented with a passion for learning new technologies
• Collaborative, innovative, and flexible team-oriented mindset

Responsibilities

• Support end-to-end SFMC processes, including complex campaign setup, maintenance, system administration, and data hygiene
• Develop and maintain email templates using HTML/CSS, MJML, and AMPScript
• Create SQL queries and filters for precise audience segmentation
• Design and execute multi-touch customer journeys using SFMC
• Troubleshoot and resolve issues for teams using SFMC, including managing support cases with Salesforce
• Support the technical development of data integrations and process automations
• Maintain data hygiene according to industry best practices
• Proactively suggest process and system improvements to enhance SFMC’s functionality
• Collaborate with stakeholders from marketing, product, legal, and finance to define technical requirements, create prototypes, test, deploy, document, and report on performance
• Bring expertise in personalization and marketing automation to create dynamic email content and segmentation rules to customize marketing campaigns
• Evangelize the spirit of transformation across the team to ensure continuous improvement in our marketing operations
• Establish strong relationships across partners (business, creative, MarTech, data, operations) to deliver efficient and effective campaigns

Preferred Qualifications

• Marketing Cloud Email Specialist Certification
• Experience with project management software like Jira, Asana, etc
• Agile or PMP certification
• 2+ years of experience in the financial services industry
• Advanced knowledge of HTML/CSS, JavaScript, AMPscript, and SSJS
• Experience with Salesforce Core applications, including Sales Cloud, Service Cloud, and Community Cloud
• A keen eye for details and obsession with accuracy of work
• Highly effective communicator and skilled relationship-builder, capable of influencing internal decision makers with formal recommendations and informal networking
• Ability to interpret analytics/trends and identify actionable insights
• Proficient in A/B and multivariate testing, as well as tracking and tagging best practices