Remote Senior Associate, Music Digital Advertising

Summary

Join our team as a Senior Associate, Music Digital Advertising (Bilingual) and execute, manage, and optimize digital media ad campaigns for music artists and labels. You'll work with marketing and project management teams to develop media strategies and campaigns, handle advertising access, and provide real-time suggestions for optimizations.

Requirements

• 3+ years of extensive experience and deep knowledge of both PPC advertising platforms and music-specific advertising platforms: Meta, TikTok, Google (Youtube), Spotify Ad Studio, etc
• Proven skills in PPC advertising set-up and optimization
• Fluency in both Spanish and English, with excellent written and verbal communication skills
• Experience working in the music industry, in a marketing function: at an agency, label, management company, etc
• Knowledge of the digital marketing levers for music
• Knowledge of music industry and digital distribution landscape
• Knowledge of current and future trends in social media and paid social
• Experience analyzing data from Spotify for Artists, iTunes Connect, Chartmetric
• Experience utilizing project management platforms like Airtable, Trello, Asana, etc
• Deep understanding of PPC advertising best practices, creative best practices, and music marketing best practices
• Experience building and maintaining internal and external relationships
• Self-starter with strong organization skills and attention to detail, with ability to set and consistently meet deadlines
• Experience with creating reports and ad plans
• Experience with requesting assets, and onboarding new advertising projects
• Deep knowledge of “media math,” i.e., how targeting and other various factors affect performance and interact with each other, how different metrics are related and their effect on each other, etc
• Experience with retargeting, building custom audiences, conversion tracking, and pixeling
• Experience with deciphering and explaining metrics to clients without advertising knowledge

Responsibilities

• Execute, manage, and optimize digital media ad campaigns with a focus on campaign KPIs and goals
• Liaise with marketing and project management teams to develop media strategies and campaigns
• Handle advertising access, onboarding, creative asset procurement, and reporting for executed campaigns
• Provide real-time suggestions for optimizations to improve ad performance
• Create and manage custom audiences; utilize pixel or API based tracking to improve advertising performance
• Identify target audiences and analyze their characteristics, behaviors, and media habits
• Monitor media buys to ensure all brand safety and viewability standards are met or exceeded
• Monitor media for pacing, delivery, placement, and flight date discrepancies
• Utilize internal project management systems to track budgets and spends as they are incurred
• Provide technical support and handle troubleshooting for ad account issues, including creative disapprovals and billing issues
• Aid in educating the digital & marketing teams on best-practices and data-driven techniques
• Implement test initiatives such as A/B testing, multivariate testing, and other testing as needed

Benefits

• Rich benefit program (Medical, Dental, Vision), Life Insurance, 401k (with match)
• Paid Volunteer Hours