Remote Senior SEO and ASO Specialist

Summary

Join AlGooru, a Saudi-based learning platform, as a Senior SEO & ASO Specialist and lead the development and execution of SEO and ASO strategies to drive organic growth and visibility across web and mobile platforms.

Requirements

• 4+ years of experience in SEO with a proven track record of improving rankings and organic traffic
• At least 1 year of ASO experience, with expertise in optimizing app listings for iOS and Android
• Advanced knowledge of SEO tools like SEMrush, Google Analytics, and Google Search Console
• Strong understanding of search engine algorithms, ranking factors, and ASO optimization techniques
• Proficient in keyword research and content optimization for both web and app platforms
• Ability to analyze data and provide detailed, actionable insights
• Strong collaboration skills to work effectively with content, product, and marketing teams

Responsibilities

• Lead the development and execution of SEO and ASO strategies to drive organic growth and visibility across web and mobile platforms
• Optimize web content and app store listings to enhance discoverability, improve rankings, and increase conversions
• Collaborate with cross-functional teams to align SEO/ASO strategies with business goals and ensure continuous improvement
• Develop, execute, and continuously optimize SEO strategies to improve organic visibility and rankings
• Lead comprehensive SEO audits to ensure best practices in technical SEO, on-page optimization, and content strategy
• Optimize existing content and tutor listing pages to drive higher rankings for key commercial keywords (e.g., "مدرس انجليزي، مدرس خصوصي...")
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities
• Collaborate with growth and product teams to ensure SEO best practices are incorporated
• Monitor and analyze SEO performance using tools like Google Search Console, SEMrush, and Google Analytics 4, providing actionable insights to improve rankings and traffic
• Develop and implement ASO strategies to improve the visibility and ranking of AlGooru’s mobile apps in the App Store (iOS) and Google Play Store (Android)
• Optimize app titles, descriptions, tags, and visuals (screenshots, icons) to increase organic downloads and improve conversion rates
• Conduct keyword research to identify high-performing terms that can be used in app store listings
• Monitor app store rankings, user reviews, and ratings to identify areas for improvement and implement necessary changes
• Collaborate with product and marketing teams to create promotional content and campaigns to enhance app discoverability

Benefits

• Work from Anywhere
• No clocking in/out
• Enjoy unlimited PTOs
• ESOP Shares
• Free Hardware & Software
• Monthly Pizza Fridays & more
• Learn and expense on us!
• AlGooru Library
• 0% Interest Talent Loans
• Quarterly Reward System
• Vibrant Startup Culture
• Fast Promotions (like really fast)
• Travel for company events and get reimbursed
• Coaching & Entrepreneurial Bytes