Staff Software Engineer, Media Products

Summary

Join Fetch, a leading rewards platform, as a Staff Engineer to lead the development of media products, drive ad tracking and measurement capabilities, and shape the company's media strategy.

Requirements

• 5+ years of experience in building and scaling media products, with specific experience in AdTech for consumer-facing mobile applications
• Deep understanding of ad serving technologies, including experience with Ad Servers, DSPs, and SSPs
• Proficiency in one or more backend programming languages (e.g., Python, Java, Go) and experience with cloud infrastructure (AWS or similar) to handle ad distribution at scale
• Hands-on experience with audience segmentation, frequency capping, and optimizing ad delivery to ensure relevance and engagement
• Ability to apply media and advertising analytics to drive decision-making, with an understanding of how Marketing Mix Modeling (MMM) and other analytical frameworks tie into media strategy
• Experience working in a high-scale production environment, particularly with large mobile user bases, ensuring robust and performant ad delivery systems

Responsibilities

• Lead the development of Fetch’s media products, including static image and video ads, integrating them seamlessly into our mobile consumer platform
• Drive the implementation of ad tracking and measurement capabilities to ensure accurate impressions and audience metrics
• Collaborate with cross-functional teams, including marketing, product, and data science, to define and optimize ad serving logic, improving user experience while maximizing ad effectiveness
• Own the development and enhancement of Fetch’s custom Ad Server, incorporating key features like frequency capping, audience segmentation, and creative optimization
• Leverage your understanding of AdTech principles to ensure ads are delivered efficiently, meeting the unique performance requirements of a high-traffic, mobile-first environment
• Help shape and refine our media strategy with a focus on monetization, personalization, and user experience, balancing the needs of our partners and users

Preferred Qualifications

• Experience with video ad products, especially within the context of a mobile-first app environment
• Knowledge of programmatic advertising and optimization techniques for mobile ad placements
• Understanding of emerging trends in privacy and data protection, including how these affect ad delivery and targeting strategies in mobile apps