Remote Tech Lead, ESP, Mobile/SMS, CDP

Summary

Join our team as a Tech Lead specializing in Email Service Providers (ESP), mobile messaging, and Customer Data Platforms (CDP) to drive email and SMS marketing strategies, optimize campaigns, and enhance customer engagement through data-driven insights.

Requirements

• 7+ years of experience
• Technical Skills: Hands-on experience with Email Service Providers (ESP) and Customer Data Platforms (CDP) such as Iterable and Zeta
• Proficiency in mobile messaging and SMS campaign strategies
• Strong understanding of campaign monitoring and optimization techniques, especially for e-commerce metrics
• Familiarity with programmatic advertising and inventory optimization best practices
• Ability to analyze campaign performance data and derive actionable insights
• Proven ability to train and mentor internal teams
• Strong communication skills to convey complex concepts effectively

Responsibilities

• Lead the implementation and optimization of ESP and CDP platforms, such as Iterable and Zeta
• Ensure data integrity and compliance across marketing platforms
• Create and monitor campaign/buyer status, developing optimization recommendations based on performance and data, including empty cart and other e-commerce metrics
• Design best practices for programmatic inventory optimization and development based on campaign learnings, evolving tactics, strategies, and executions
• Collaborate with the marketing team to integrate programmatic advertising best practices and optimize inventory utilization
• Provide workflow analysis and recommendations to improve operational efficiency across the programmatic team
• Drive solutions that enhance campaign performance and team productivity
• Train and mentor internal teams on the development of Petmeds audience products and offerings
• Communicate complex technical concepts clearly to non-technical stakeholders