Sales Copywriter

Logo of BHG Financial

BHG Financial

πŸ“Remote - United States

Job highlights

Summary

Join our in-house creative team as a Sales Copywriter and craft persuasive financial marketing materials. You will develop engaging copy for various platforms, collaborating with the creative team and sales to ensure brand alignment. The ideal candidate possesses proven copywriting experience, ideally within finance, and a strong portfolio showcasing diverse campaign formats. Exceptional writing and editing skills are essential, along with the ability to adapt to different audiences and meet tight deadlines. This role requires familiarity with financial terminology and collaboration with cross-functional teams.

Requirements

  • Proven experience as a copywriter, ideally within the financial industry or a regulated environment
  • Portfolio with email, print ads, banner ads, social posts, and alike in campaign format
  • A passion for writing and the ability to produce creative, compelling copy on tight deadlines
  • Exceptional writing, editing, and proofreading skills with a focus on clarity and compliance
  • Ability to adapt tone and style to align with brand voice and diverse audience segments
  • Familiarity with financial industry terminology, trends, and customer needs
  • Experience collaborating with creative and sales teams
  • Excellent time management skills and ability to meet tight deadlines in a fast-paced environment

Responsibilities

  • Develop high-impact copy for financial marketing materials, including email campaigns, landing pages, social media ads, product descriptions, sell sheets, and client presentations
  • Create persuasive headlines, calls-to-action (CTAs), and copy designed to convert leads into long-term clients
  • Collaborate with the in-house creative team, marketing department, and sales teams to ensure messaging aligns with brand guidelines and campaign objectives
  • Translate complex financial concepts into clear, compelling, and accessible content for a variety of audiences
  • Stay informed on industry trends, regulatory updates, and best practices in financial marketing and communications
  • Proof-read copy for other members of the business, for both grammar and style
  • Project Manage copywriting-related projects from concept brief through completion

Preferred Qualifications

  • Knowledge of financial products like loans, credit solutions, or investment services
  • Experience with CRM tools and marketing automation platforms (e.g., HubSpot, Salesforce)
  • Familiarity with analytics tools to track campaign performance and inform content strategies
  • Basic knowledge of design tools or platforms (e.g., Adobe Creative Suite, Canva) is a plus

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