Salesforce Personalization Engineer

Summary

Join Mercedes-Benz.io's Mercedes-Benz OneWeb Team and contribute to creating exceptional customer experiences for web and app channels. You will be responsible for setting up and managing personalization campaigns using Salesforce Interaction Studio, implementing code injections, collaborating with front-end developers, supporting Einstein Recipes, monitoring campaign performance, and ensuring data integrity. This role requires hands-on experience with Salesforce Interaction Studio, strong front-end development skills, and familiarity with tag management systems. The ideal candidate will also possess experience with Salesforce CDP, Marketing Cloud, Einstein Recipes, and A/B testing. Mercedes-Benz.io offers a flexible work environment, with options for office-based work in Lisbon or Braga, or remote work from anywhere in Portugal. The company fosters a collaborative and open-minded culture.

Requirements

• Hands-on experience with Salesforce Interaction Studio (Personalization) – including campaign setup, template logic, and injection into web environments
• Strong knowledge of Front-End technologies : HTML, JavaScript , JSON, and browser debugging tools
• Familiarity with tag management systems (e.g.GTM)
• Comfortable working in agile, cross-functional teams (Product, Marketing, Engineering)
• Strong problem-solving skills, attention to detail, and a proactive mindset
• Experience with Salesforce CDP and/or Marketing Cloud
• Understanding of Einstein Recipes and how to configure and apply recommendation models
• Knowledge of EdgeWorkers or edge-side personalization
• Experience in A/B testing and optimization frameworks
• Understanding of SEO implications for dynamic content

Responsibilities

• Set up, configure, and manage personalization campaigns using Salesforce Interaction Studio , including web templates, decision logic, and audience targeting
• Implement and maintain code injections and personalization tags directly on web pages , using HTML/JavaScript
• Work closely with Front-End Developers to align personalization logic with existing web architecture, including EdgeWorkers or other client-side frameworks
• Support the setup of Einstein Recipes to deliver contextual and behavior-based recommendations
• Monitor campaign performance, troubleshoot rendering issues, and optimize delivery across touchpoints
• Ensure data integrity, privacy compliance, and tag governance in alignment with marketing and analytics teams
• Contribute to documentation, QA processes, and stakeholder enablement for personalization use cases

Preferred Qualifications

• Open source software
• No top-down hierarchy. We trust in your self-organization
• Colleagues that are as smart, hardworking and driven as you
• An amazing open-minded and informal culture with the backup of a giant company like Mercedes-Benz
• IPhone, MacBook Pro and noise-cancelling headphones

Benefits

• Health insurance for you and your family
• Life insurance
• Proactive self-development in international Trainings and Conferences
• Language Training courses
• Wellbeing actions (massages, nutrition sessions, happy hour and more)
• Brand Connection Perks