Seafood Industry Data Pricing Feasibility Consultant

Summary

Join Global Fishing Watch, a non-profit organization, as a consultant to evaluate the market potential of their services within the seafood industry. The goal is to assess the market potential and licensing structures for all Global Fishing Watch data, products, and services. This includes analyzing supply chain actors, estimating market value, identifying gaps in the current offerings, and conducting a competitive pricing analysis. The consultant will collaborate with the Chief Innovation Officer, Senior Manager of Strategic Technology Partnerships, and the Seafood Industry team. The final deliverable will be a concise report with actionable recommendations for Global Fishing Watch. The anticipated contract amount is US $15,000 - $20,000.

Requirements

• Established relationships with key stakeholders across seafood supply chain companies, NGOs with market-facing partners, and industry precompetitive collaborations
• Demonstrated experience in conducting comprehensive market research to assess demand, pricing strategies, and business opportunities for services related to the food or seafood sector
• Proficiency in competitive analysis, pricing model development, and revenue strategy formulation, ensuring that services are both market-aligned and financially sustainable
• Excellent written and verbal communications skills - including ability to communicate with technical and non-technical peers

Responsibilities

• Supply chain actor mapping and the market demand estimation
• Identify the full range of seafood supply chain (including precompetitive collaborations, third party certifications, Conformity Assessment Bodies (CABs), traceability software solution providers, applied research institutions with seafood business engagement, as well as supply chain actors) actors utilizing GFW services and estimate the total number of prospective seafood industry customers not yet engaged
• Categorize actors based on position within the supply chain and use case of GFW services
• Identify intermediaries that bundle data and services for this market
• Market value assessment
• Calculate the total market value of supply chain activities impacted by GFW services
• Assess the economic significance of these activities
• Estimate the market share addressed by each intermediary
• Gap Analysis
• Identify areas where the GFW offering is lacking and where improvements to the product and services would enhance the value to supply chain customers
• Assess potential risks to GFW if they transition to a fee-for-service model
• Identify additional services of interest to seafood industry stakeholders that are not currently offered by GFW
• Competitive Pricing Analysis and service model development
• Evaluate similar market offerings, benchmark services and pricing
• Identify existing pricing models (enterprise, per-seat, etc.)
• Estimate a range of pricing and service models for sales via intermediaries, and directly to the customer
• Recommend target price points and revenue models
• The consultant(s) are expected to produce a concise final written report based on the components stated in the scope of work (max 30 pages)
• The report should also contain an executive summary of the main conclusions and recommendations (4 - 5 pages)
• Regular project coordination meetings are to be considered (project check-in meetings) and a final deliverable close out meeting to present a summary of findings and recommendations

Preferred Qualifications

• A degree in economics or business management
• Understanding of global seafood supply chains, including sourcing, processing, distribution, and retail dynamics
• Knowledge of key sustainability challenges within seafood supply chains, such as illegal, unreported, and unregulated (IUU) fishing, labor rights issues, and environmental impact