Search Engine Optimization (SEO) Lead

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πŸ“Remote - United States

Summary

Join OnePay as SEO Lead and make a direct impact on brand visibility, organic growth, and new customer acquisition. You will define and execute the SEO strategy across platforms and partnerships to drive search engine results and account conversion. A key focus is ensuring visibility in AI-driven search experiences. Develop and lead the SEO strategy, optimize for AI chatbots, manage organic visibility across platforms, drive organic content strategy, and execute a website acquisition test-and-learn agenda. The ideal candidate has 8+ years of SEO experience with a proven track record of success in driving organic search traffic and conversion, expertise in traditional search and AI chatbots, and experience in fintech or highly regulated industries. OnePay offers a competitive salary, stock options, health benefits, 401(k) plan, remote-friendly work, flexible time off, and growth opportunities.

Requirements

  • 8+ years of SEO strategy and execution with a proven track record of success in driving organic search traffic and conversion
  • SEO expertise in both traditional search and AI chat bot LLMs (e.g. ChatGPT, Gemini, Perplexity)
  • Strong understanding of backlink strategies, technical SEO, and content development
  • Experience working in fintech, financial services, or other highly regulated industries
  • Excellent collaboration and communication skills with an ability to influence across teams
  • Proven quantitative skills and ability to turn performance, market, and customer data into insights and action
  • Drive and proactivity – everyone here is a builder and executor

Responsibilities

  • Develop and lead the SEO strategy and execution plan to drive organic rankings, traffic, and acquisition goals
  • Optimize for AI chat bot LLMs and other emerging search technologies
  • Manage and grow organic visibility across platforms like Google, YouTube, walmart.com, OnePay.com, and key third-party partners
  • Drive organic content strategy and development, including backlinks and technical SEO
  • Build and execute a website acquisition test-and-learn agenda for our full product portfolio

Benefits

  • Competitive base salary, stock options, and health benefits from Day 1
  • 401(k) plan with company match
  • Remote-friendly (US), flexible time off (FTO), and opportunities for growth

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