Granicus is hiring a
Segment Marketing Manager

Summary

Join Granicus as the Segment Marketing Manager, Special Districts and Education, and lead the strategy, execution, and optimization of integrated marketing campaigns targeting education and special district markets. You will own the full marketing lifecycle—campaigns, events, media partnerships, and budget management—while collaborating with sales, business development, customer success, and other internal teams to drive pipeline and bookings.

Requirements

• 5+ years of experience in marketing, with at least 3 years in a role focused on education or special districts, showing a firm understanding of these markets
• Proven history of leading successful marketing campaigns that drive pipeline and revenue growth
• Strong knowledge of marketing tools (e.g., Marketo, Google Analytics, Salesforce) and an ability to translate insights into actionable strategies
• Experience managing relationships with media partners and allocating budgets to maximize marketing ROI
• Exceptional written and verbal communication skills, with a proven ability to influence internal stakeholders and external partners
• Strong project management, prioritization, and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment
• Collaborative mindset with a strong ability to lead cross-functional teams and projects

Responsibilities

• Own the creation, execution, and optimization of multi-channel marketing strategies for the education and special district markets, aligning with business goals and budget requirements
• Develop and lead targeted programs and campaigns across various channels, including events, digital, and media partnerships, to generate marketing-originated pipeline and bookings
• Collaborate closely with sales, business development, customer success, and other internal marketing teams to align efforts
• Serve as the primary point of contact for media partners, managing relationships and negotiating terms to maximize marketing impact
• Provide leadership and mentorship to a shared marketing coordinator, guiding their involvement in campaign execution, sales collaboration, and media partnerships
• Continuously assess market trends, customer needs, and competitive landscape to refine marketing strategies
• Work cross-functionally with customer success and experience solutions teams to integrate marketing efforts into customer-facing initiatives that enhance the customer journey
• Oversee ABM (account-based marketing) strategies and vertical-based planning to target high-value accounts within the K12 and special district sectors
• Report program performance metrics to sales, marketing, and executive leadership, focusing on marketing contribution and return on marketing investment

Benefits

• Flexible Time Off
• Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
• 401(k) plan with matching contribution
• Paid Parental Leave
• Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
• Group legal coverage