Remote Segment Marketing Manager

Summary

Join Granicus as a Segment Marketing Manager and lead the strategy, execution, and optimization of integrated marketing campaigns targeting local government markets. You will own the full marketing lifecycle, collaborating with various teams to drive pipeline and bookings. Deep expertise in marketing within these verticals, strong leadership, and data-driven insights are crucial. Responsibilities include developing and leading targeted programs, managing media partnerships, mentoring a marketing coordinator, and reporting performance metrics. The ideal candidate will have 5+ years of experience in local government marketing, with a proven track record of successful campaigns. Granicus offers a competitive benefits package including flexible time off, comprehensive health insurance, 401k matching, paid parental leave, and more.

Requirements

• 5+ years of experience in local government marketing, with at least 3 years in a role focused on education or special districts preferred
• Proven history of leading successful marketing campaigns that drive pipeline and revenue growth
• Strong knowledge of marketing tools (e.g., Marketo, Google Analytics, Salesforce) and an ability to translate insights into actionable strategies
• Experience managing relationships with media partners and allocating budgets to maximize marketing ROI
• Exceptional written and verbal communication skills, with a proven ability to influence internal stakeholders and external partners
• Strong project management, prioritization, and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment
• Collaborative mindset with a strong ability to lead cross-functional teams and projects
• Ability to travel, as necessary

Responsibilities

• Own the creation, execution, and optimization of multi-channel marketing strategies for local government markets, with an emphasis on special districts and education, aligning with business goals and budget requirements
• Develop and lead targeted programs and campaigns across various channels, including events, digital, and media partnerships, to generate marketing-originated pipeline and bookings
• Collaborate closely with sales, business development, customer success, and other internal marketing teams to align efforts
• Serve as the primary point of contact for media partners, managing relationships and negotiating terms to maximize marketing impact
• Provide leadership and mentorship to a shared marketing coordinator, guiding their involvement in campaign execution, sales collaboration, and media partnerships
• Continuously assess market trends, customer needs, and competitive landscape to refine marketing strategies
• Work cross-functionally with customer success and experience solutions teams to integrate marketing efforts into customer-facing initiatives that enhance the customer journey
• Oversee ABM (account-based marketing) strategies and vertical-based planning to target high-value accounts within the K12 and special district sectors
• Report program performance metrics to sales, marketing, and executive leadership, focusing on marketing contribution and return on marketing investment

Preferred Qualifications

Experience in public sector marketing or government services is highly preferred

Benefits

• Flexible Time Off
• Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
• 401(k) plan with matching contribution
• Paid Parental Leave
• Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
• Group legal coverage