SEM/PPC Manager

Summary

Join a fast-growing company with a collaborative and positive work environment as an SEM/PPC Manager. You will monitor and manage Google Ads, Meta, and Bing Ads accounts, optimizing campaigns to meet KPIs like ROAS and CPL. Responsibilities include in-depth analysis, collaboration with other teams, regular reporting, and implementing marketing promotions. This is a permanent, full-time, remote position with flexible hours. The ideal candidate will have at least 5 years of experience as an SEM Manager and 10 years in Search Engine Marketing.

Requirements

• Degree in any discipline, ideally in Marketing, Mathematics and related fields
• Minimum 5 years experience as SEM Manager
• Minimum 10 years experience in Search Engine Marketing (Google Ads and Microsoft Ads)
• Excellent verbal and written communication skills
• Ability to own the job and go beyond requirements
• Responsiveness to feedback, willingness to take initiatives and additional responsibilities
• Good attention to details and results-oriented approach
• Capacity to handle stressful situations, maintain composure, and communicate clearly with both internal and external stakeholders
• Experience in managing campaigns for Google, Bing, and Facebook ads
• Advanced Excel User, can perform pivot tables and analysis on its own

Responsibilities

• Lead/Manage SEM Accounts on both Google Ads and Bing Ads
• Optimize campaigns to hit Monthly KPIs such as Return on Ad Spend (ROAS) and Cost Per Lead (CPL)
• Make sure campaigns are well optimized on every areas needed (structure, ad extensions, search terms and others)
• Maintain regular monitoring and optimization on automated datafeed
• Perform in-depth analysis to discover areas for improvements
• Lead and Collaborate with other team members in creating requirements for assets such as images and videos
• Perform regular reporting updates about the performance of the accounts
• Implement marketing promotions across marketing channels
• Day-to-day monitoring and management of the accounts
• Regular reporting and continuous updating on the performance
• Will manage campaigns across Google, Facebook, and Bing

Preferred Qualifications

• Knowledgeable in Tag Management in GTM (highly preferred)
• Utilizes Marketing Data Platforms such as GA4 and Merchant Centers (advantageous) and Search Console and Looker Studio (Highly preferred)
• Knowledgeable in technical details about datafeed (highly preferred)
• Can spot check data instantly
• Understanding in Customer Lifetime Value (LTV) (Advantageous)
• Knowledgeable in using PMAX (Performance Max Campaigns) – (Advantageous)

Benefits

• Remote/Work-from-home
• Schedule: Tuesday to Saturday, 6:00 AM to 3:00 PM or 7:00 AM to 4:00 PM ( This can be flexible and discussed further during the interview.)