Senior ABX Campaigns Manager

Summary

Join Airship as a Sr. ABX Campaigns Manager to lead global marketing campaigns driving qualified pipeline growth. You will design and execute integrated demand generation campaigns targeting various products, personas, and verticals. Responsibilities include developing creative briefs, managing multi-channel campaigns, and collaborating with cross-functional teams. You will define and track KPIs, optimize campaign performance through A/B testing, and partner with sales teams. The ideal candidate possesses 7+ years of B2B SaaS demand generation experience, expertise in multi-channel marketing, and proficiency with marketing automation and analytics tools. This fully remote position offers a competitive salary and benefits package, including equity.

Requirements

• 7+ years of experience in demand generation or campaign management in a B2B SaaS environment, with global campaign experience preferred
• Expertise in multi-channel marketing strategies, including paid media, email marketing, ABM strategy and execution, and content syndication
• Proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM tools (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Tableau)
• Strong analytical skills with a proven ability to use data to drive decision-making and optimize campaigns
• Exceptional organizational and project management skills to handle multiple campaigns simultaneously
• Proven ability to work cross-functionally with teams across product marketing, sales, and regional teams
• Experience experimenting with AI tools in your personal or professional life - or an eagerness to learn!

Responsibilities

• Design and execute integrated demand generation campaigns targeting Airship products, personas, and verticals across global markets
• Develop creative briefs, coordinate cross-functional input, and oversee campaign timelines to ensure successful delivery
• Manage multi-channel campaigns leveraging paid media, email marketing, content marketing, social media, and ABM platforms
• Partner with regional GTM teams to localize and tailor campaigns for specific geographies and cultural nuances
• Create and manage a global campaign calendar to align product launches, persona-based campaigns, and industry-specific initiatives
• Collaborate with product marketing and sales enablement to ensure alignment on messaging, goals, and execution
• Ensure campaigns run seamlessly across multiple touchpoints, including landing pages, webinars, and nurture sequences
• Define and track KPIs for campaign performance, including ABM diagnostics (account mapping, identification of buying groups, monitoring intent signals, etc), opportunity creation, pipeline contribution, and ROI
• Use analytics tools to monitor performance, identify trends, and provide actionable insights for optimization
• Implement A/B testing and continuous improvements for messaging, creative, and targeting strategies
• Partner with content, product marketing, and design teams to develop compelling assets (e.g., whitepapers, case studies, videos)
• Work closely with sales teams to align on campaign goals, handoff processes, and feedback loops
• Manage external agencies or contractors as needed for campaign execution and media buying

Preferred Qualifications

• Familiarity with customer engagement solutions (e.g., Mobile Wallet, Push Notifications, SMS, Email)
• Experience targeting senior-level personas like VP CRM, Head of Loyalty, or Digital Directors
• Knowledge of industry-specific marketing for verticals like Retail, Media, and Travel

Benefits

• The starting base pay range for this position is: $110,000 - $140,000 USD per year
• Some roles may also be eligible for commission, bonus, or other performance incentives
• Airship believes that employees should have the opportunity to benefit from value-creation, so equity is also offered with this role
• Airship offers a robust benefits package as part of our Total Rewards approach to compensation
• Airship’s ‘Digital First’ approach to work means that for the majority of our roles, work can be performed remotely, either some or most of the time