Senior ABX Program Manager

Summary

Join Acquia's growing ABX marketing team as an innovative account-based marketing manager. You will develop and implement personalized ABX programs, collaborating with various teams to achieve measurable outcomes in account penetration, relationship development, and revenue growth. This role requires strong analytics skills and a continuous improvement mindset to drive increased results. You will work closely with sales to create targeted campaigns, manage program execution, gather account intelligence, and collaborate with other teams on messaging and content. The ideal candidate has extensive experience in enterprise B2B marketing with a focus on ABX strategies and a proven ability to translate business needs into successful marketing programs. Acquia offers a comprehensive benefits package.

Requirements

• 8-10 years running enterprise B2B marketing programs, with a focus on ABX strategies
• Proven ability to strategize and achieve desired outcomes, translating business needs to ABM marketing programs and pipeline
• Ability to lead with a digital-first approach and leverage data-driven digital marketing technologies in demand creation
• Excellent relationship and project management skills with the ability to build rapport, influence, and deepen relationships with collaborators, especially with Sales
• Knowledge and understanding of marketing tools, processes, and workflows in order to define, track, and report critical metrics for ABX activities
• Strong written and oral communication skills
• Skilled in analyzing data and using metrics effectively

Responsibilities

• Work together with sales to establish specific campaigns that stimulate interest from target personas within strategic clients, engaging champions, decision makers, and other account partners
• Take ownership for program execution, including planning, setting goals, managing budgets, maintaining lists, following up, and reporting
• Gather intelligence on target accounts, including account profiles, relevant business needs, and new contacts, and use the information to prioritize and develop ABX campaigns
• Collaborate with product marketing and content teams to develop targeted messaging and content that engages accounts based on account intel, vertical, relevant use cases, and personas
• Deploy a coordinated multi-channel programs approach that includes both on- and offline activities such as email, direct mail, display, account-based advertising, social, and virtual or in-person events
• Provide sales training, tools, and support including the creation of BDR email copy and scripts in support of campaigns; educate the team on ABX standard methodologies
• Track and analyze results to demonstrate the value of the program and constantly improve for better return on investment

Benefits

• Competitive healthcare coverage
• Wellness programs
• Take it when you need it time off
• Parental leave
• Recognition programs