Senior Account Manager

Summary

Join Goodway Group, a remote-first media and marketing services firm, as a Client Success Manager supporting the Reseller Account Director. This role involves training and advising clients on using The Trade Desk, assisting in managing 10-20 SMB accounts, and driving client satisfaction and product adoption. You will gain hands-on experience in account management, building direct client relationships, and contributing to the overall success of the team. The position requires a minimum of 5-7 years of experience in paid digital media and a strong understanding of programmatic marketing. This fully remote role is based anywhere in the United States.

Requirements

• Embrace Goodway Group Success Factors (Behaviors, Impact -internal and external, Performance and Potential)
• Have a minimum of 5-7 years of working knowledge in paid digital media and have a strong understanding of the Programmatic Marketing landscape
• Possess strong customer service skills along with a proven track record of delivering exceptional responsiveness, attention to detail, and clear, concise communication
• Have a strong understanding of direct response/performance marketing metrics such as visitor-to-lead and lead-to-sale ratios, sales revenue by channel, cost per lead, landing page conversion rate (CVR%), customer lifetime value (CLV or LTV), LTV: CAC ratios, customer retention rate (CRR), customer acquisition cost (CAC)
• Possess strong business acumen, as well as solid written and verbal communication skills, project management skills with a strong attention to detail
• Ability to work within multiple technical systems and platforms necessary for managing client campaigns, dashboard reporting, ad tags, and sales funnel
• Have had roles where you have had to manage change well, are a motivated selfstarter with a team-player mentality and can travel up to 20% (including 2 required all company trips per year)

Responsibilities

• Support Account Director in overall client relationships and being the day-to-day lead on accounts where you'll drive satisfaction, growth and TTD product adoption
• Monitor day-to-day progress of campaigns, make sure deadlines are met and provide quality assurance on all client deliverables
• Assist in reviewing and facilitating the completion of projects internally by working closely with the comprehensive client success team
• Actively participate/lead internal and external calls, including Kick-off, Account Team, Sales team, and client calls
• Provide quality assurance on all company output including campaign plans, reports and analysis
• Update team status documents and stay on top of upcoming tasks
• Aid in project management of team workflow processes and the execution of campaigns
• Electronically organize team files and documents within the shared drive and across GWG toolset
• Assist in IO management, Billing details/invoicing

Preferred Qualifications

TTD experience is highly recommended, and any 3rd party vendor experience is a plus

Benefits

Fully remote role, can be located anywhere in the United States