Gusto is hiring a
Senior Analyst

Summary

Join us at Gusto as we seek a Senior Marketing Analyst to analyze marketing data, develop insights, and provide recommendations to enhance marketing strategies and campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, analytics, Data Science, or a related field
• Master’s degree preferred
• 6+ years of experience in marketing analytics, business intelligence, or a related field
• Proven expertise in data analysis, statistical modeling, and data visualization
• Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI)
• High proficiency in SQL
• Strong analytical and problem-solving skills with a keen attention to detail
• Excellent communication and presentation skills
• Ability to work collaboratively in a fast-paced, cross-functional environment
• Familiarity with marketing automation and CRM systems

Responsibilities

• Analyze marketing data to identify trends, patterns, and insights that inform marketing strategies
• Evaluate the performance of marketing campaigns across various lead sources
• Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs)
• Conduct ROI analysis on marketing initiatives and recommend optimization strategies
• Create and present detailed reports and visualizations to communicate marketing performance to stakeholders
• Use tableau to illustrate key findings and trends
• Provide actionable insights and recommendations to improve marketing effectiveness
• Collaborate with marketing, sales, product marketing, and finance teams to align marketing strategies with business objectives
• Work with data scientists and data engineering to develop predictive models and required data architecture
• Support the development and execution of customer segmentation and targeting strategies
• Partner with UXR to identify key customer trends, analyze market conditions to inform marketing strategy and positioning

Benefits

• Health insurance
• 401(k)s
• Expert HR
• Team management tools