Senior Analytics Architect

Summary

Join WillowTree, a TELUS Digital company, as a Senior Analytics Architect! Collaborate with clients to develop robust analytics plans, track progress, and aggregate product insights. You will lead outcome workshops, select analytics tools (Adobe Customer Journey Analytics expertise required), integrate analytics into codebases, and present data insights to clients and teams. This role requires 5-7 years of experience in developing and executing analytics strategies, creating analytics tracking specifications, and working with clients or stakeholders to guide product decisions. The position offers a hybrid or remote work option and a comprehensive benefits package including healthcare, life and disability insurance, 401k matching, paid time off, parental leave, and more.

Requirements

• 5-7 years of experience developing and executing an analytics strategy for clients and/or products
• Created analytics tracking specifications for web and/or mobile products that are being used in production
• You’ve worked with clients’ business or marketing teams in an agency or have worked with stakeholders in a product setting using data and reporting to guide product decisions and roadmaps
• Strong business sensibilities and can effectively identify and translate high-level business objectives to reportable metrics
• You can effectively communicate and present complex data in meaningful and actionable ways to clients and multidisciplinary product teams (e.g. engineers and designers) to guide product-decisions
• Experience evaluating a breadth of tools and platforms, specifically Adobe Analytics / Adobe CJA  (Amplitude, Mixpanel, and Google Analytics are a bonus!) — and can guide clients in selecting the ideal tool for their needs
• You're a data advocate and can both articulate and demonstrate the value of data to clients and project teams

Responsibilities

• Lead outcomes workshops with clients to understand their business goals and translate them into trackable outcomes within products
• Audit, select, and recommend the best analytics tool to suit client needs (e.g. Adobe Analytics/CJA , Google Analytics, Mixpanel, Amplitude)
• Dive into technical documentation and collaborate closely with engineers to integrate analytics into the codebase
• Use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams
• Construct user-friendly dashboards that illustrate the value of data

Preferred Qualifications

• Experience working with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch
• Mobile analytics or e-commerce experience
• You’ve helped a client migrate from one analytics tool to another

Benefits

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Parental Leave
• Employee Share Purchase Plan
• Employee Assistance Program (EAP)