Senior Analytics Architect

Summary

Join WillowTree, a TELUS Digital company, as a Senior Analytics Architect! Collaborate with clients to develop robust analytics plans, track progress, and aggregate product insights. You will lead outcomes workshops, select appropriate analytics tools (like Adobe Analytics/CJA), integrate analytics into codebases, and present data insights effectively. This role demands 5-7 years of experience in developing and executing analytics strategies, expertise in Adobe Customer Journey Analytics, and strong communication skills. Work from near (hybrid) or remotely from various locations. WillowTree offers a comprehensive benefits package including healthcare, life insurance, 401k matching, flexible PTO, parental leave, and more.

Requirements

• 5-7 years of experience developing and executing an analytics strategy for clients and/or products
• Created analytics tracking specifications for web and/or mobile products that are being used in production
• You’ve worked with clients’ business or marketing teams in an agency or have worked with stakeholders in a product setting using data and reporting to guide product decisions and roadmaps
• Strong business sensibilities and can effectively identify and translate high-level business objectives to reportable metrics
• You can effectively communicate and present complex data in meaningful and actionable ways to clients and multidisciplinary product teams (e.g. engineers and designers) to guide product-decisions
• Experience evaluating a breadth of tools and platforms, specifically Adobe Analytics / Adobe CJA  (Amplitude, Mixpanel, and Google Analytics are a bonus!) — and can guide clients in selecting the ideal tool for their needs
• You're a data advocate and can both articulate and demonstrate the value of data to clients and project teams

Responsibilities

• Lead outcomes workshops with clients to understand their business goals and translate them into trackable outcomes within products
• Audit, select, and recommend the best analytics tool to suit client needs (e.g. Adobe Analytics/CJA , Google Analytics, Mixpanel, Amplitude)
• Dive into technical documentation and collaborate closely with engineers to integrate analytics into the codebase
• Use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams
• Construct user-friendly dashboards that illustrate the value of data

Preferred Qualifications

• Experience working with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch
• Mobile analytics or e-commerce experience
• You’ve helped a client migrate from one analytics tool to another

Benefits

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Parental Leave
• Employee Share Purchase Plan
• Employee Assistance Program (EAP)