Blueland is hiring a
Senior Associate of Retention Marketing

Summary

Join Blueland as a Senior Retention Marketing Associate to manage email and SMS marketing efforts, develop customer lifecycle strategies, and collaborate with cross-functional teams. This mission-driven brand is well-funded and recognized for its sustainability initiatives.

Requirements

• 1-2 years of lifecycle marketing experience. Startup & DTC experience preferred
• Deep understanding of Email & SMS (flows, campaigns, cross-sell/upsell, customer segmentation, etc.). Experience in Klaviyo is preferred, but not required
• Experience in Excel and Google Analytics. Additional experience with BI tools especially Looker is preferred

Responsibilities

• Own outgoing Email and SMS comms for retention and acquisition
• Build and maintain key pre & post-purchase flows; ensuring always-on testing
• Manage Email & SMS campaign calendar and ensure a smooth process from campaign scoping to segmented sends
• Manage Klaviyo, our ESP and SMS platform
• Build robust segmentation to further personalize and customize our message to our audience
• Develop hypotheses and run A/B tests on subject lines, content/messaging, offers, landing pages, flow structures, etc. to improve incremental performance
• Assist in the scaling and optimization of Blueland’s subscription program with a focus on increasing adoption and decreasing churn
• Collaborate with cross-functional teams including design, brand marketing, customer experience, and digital product to ensure a seamless delightful customer journey throughout the full customer lifecycle
• Help to develop broader marketing strategies to grow and retain Blueland customer segments

Benefits

• Health benefits
• Stock options
• Generous paid time off
• Paid holidays
• Paid civic engagement days
• Paid parental leave
• 401k (employee contribution)
• Professional development stipends
• Remote work reimbursements
• Various discounts to like-minded companies and more