Senior Business Analyst

Summary

Join dbt Labs as a Senior Data Analyst and play a critical role in supporting marketing initiatives. This cross-functional role bridges data across the entire marketing funnel, from brand awareness to closed deals. You will analyze customer behavior, optimize campaigns, and accelerate revenue. You'll develop dashboards and reporting frameworks, identify data quality issues, analyze campaign performance, support ROI and attribution modeling, and use predictive modeling to guide future strategy. This role requires strong data analysis skills, experience with SQL and Tableau, and excellent communication skills. The position offers a chance to work at a data-savvy company with opportunities for growth and impact. dbt Labs provides a competitive compensation package and various benefits.

Requirements

• Strong understanding of Sales and Marketing motions, including inbound vs. outbound strategies
• 4+ years of experience working with data (SQL experience is a must!)
• Knowledge of the lead funnel lifecycle (e.g., Lead → MQL → SAL → SQL) and related metrics
• Demonstrated ability in building and maintaining dashboards that communicate insights clearly and effectively (We currently use Tableau)
• Comfortable working with data independently—from retrieval and analysis to visualization
• Excellent collaboration skills, with the ability to partner with stakeholders to support data-related needs
• Strong communication skills with the ability to translate complex data findings into clear, actionable insights for non-technical stakeholders

Responsibilities

• Develop dashboards and reporting frameworks that provide visibility into revenue-driving activities across the Marketing organization
• Identify potential data quality issues in CRM and related systems through analysis, and proactively flag them to RevOps and data engineering teams for resolution
• Analyze campaign performance, funnel conversions, pipeline progression, and win/loss trends to identify actionable opportunities
• Support ROI and attribution modeling for marketing programs and sales initiatives
• Use historical data and predictive modeling to help guide future strategy decisions

Preferred Qualifications

Hands on experience with dbt is a strong plus!

Benefits

• Unlimited vacation time with a culture that actively encourages time off
• 401k plan with 3% guaranteed company contribution
• Comprehensive healthcare coverage
• Generous paid parental leave
• Health & wellness stipend
• Flexible stipends for: Home office setup
• Learning and development
• Office space