Senior Channel Marketing Manager

Summary

Join Appfire as a Sr. Channel Marketing Manager and play a pivotal role in driving revenue growth through strategic partner marketing initiatives. This high-visibility position offers the opportunity to directly impact the business by shaping and executing effective partner marketing strategies. Collaborate closely with cross-functional teams to develop and implement to-partner, through-partner, and co-marketing campaigns. Leverage your expertise to provide strategic guidance and support to partners, ensuring compelling messaging and brand consistency. This role requires up to 25% nationwide travel and offers a flexible work environment with various benefits.

Requirements

• 5+ years of experience in channel/ partner marketing
• A strong understanding of B2B tech partner ecosystems, channel dynamics, and co-marketing best practices
• Proven success in building, executing and scaling marketing programs, across multiple channels and/or audiences
• Ability to build strong relationships with partners and internal teams, aligning strategies for mutual success
• Excellent communication and project management and analytical skills
• Experience interacting with senior-level executives, both internally and externally, with the ability to influence and drive strategic initiatives
• Highly-organized and detail-oriented team player and leader

Responsibilities

• Develop and execute to-partner, through-partner and co-marketing campaigns to empower partners in effectively marketing and selling our products and solutions
• Deeply understand partners' business priorities to identify mutually beneficial opportunities for joint campaigns, initiatives and thought leadership that increases awareness of our expanding footprint
• Provide strategic guidance and support to partners on joint marketing efforts, ensuring compelling messaging, brand consistency, and effective execution
• Collaborate with channel management, marketing, and marketplace teams to identify market opportunities and initiatives that expand our market reach and drive impact
• Design and scale co-marketing programs including joint events, webinars, digital marketing, and thought leadership that generate revenue and foster partner engagement
• Oversee and optimize a co-marketing budget, ensuring resources are strategically allocated to high-impact programs
• Define, track and analyze key performance indicators (KPIs) to measure the effectiveness of channel marketing programs including lead generation, solution adoption, and revenue impact
• Act as the bridge between the channel and marketing teams, ensuring alignment on strategy, messaging, content creation, and overall channel marketing initiatives

Preferred Qualifications

• You are dedicated to elevating client and co-worker experiences , knowing that exceptional work centers on serving others
• You adapt swiftly to new business demands , understanding that change fuels collective and individual growth
• You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events
• You have exceptional coaching , mentoring , and people development skills

Benefits

• Every Appfire employee is eligible for company equity
• 401(k) Matching Component
• Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility
• Access to O’Reilly learning platform for technical skills training
• 10 paid holidays + Flexible PTO – no set number of days that you must take in a year
• 100% company-paid health insurance
• 50/50 split dental and vision insurance
• 24 hours of paid time off to participate in Appfire Town, Appfire’s Corporate Social Responsibility (CSR) Program
• Flexible Spending Accounts
• Mobile phone and Internet stipend