Senior Content Writer II

Summary

Join Smartsheet's digital marketing team as a Senior Content Writer, crafting exceptional content for our website. You will create various content types, from website copy to video scripts, aligning with our brand and business objectives. This role requires strong storytelling and strategic thinking skills, collaboration with cross-functional teams, and a deep understanding of B2B digital marketing. You'll report to the VP of Digital Marketing and can be based in Bellevue, WA, or work remotely from anywhere in the US where Smartsheet is a registered employer. The ideal candidate possesses extensive web content writing experience, a proven ability to write for diverse audiences, and familiarity with SEO and digital analytics. Smartsheet offers a competitive salary and a comprehensive benefits package.

Requirements

• 8+ years of professional writing experience, with a strong focus on web content and copywriting
• 2+ years in digital marketing for enterprise B2B SaaS companies, with an understanding of website strategy and conversion optimization
• Proven ability to write across formats and styles, from concise web copy to in-depth pages for technical audiences
• Experience with SEO principles and digital analytics to guide content development
• Familiarity with using AI tools to enhance writing productivity, streamline workflows, and optimize content for digital audiences
• Strong project management and organizational skills, including the ability to manage multiple priorities and deadlines in a fast-paced environment
• Exceptional communication, storytelling, and editing skills, with an attention to detail and commitment to quality
• Experience partnering with design, product and product marketing, and development teams to deliver impactful web content
• Bachelor’s degree or equivalent experience in business marketing, communications, journalism, or a related field

Responsibilities

• Write and optimize web content, including landing pages, product pages, solution pages, and campaign microsites, ensuring alignment with Smartsheet's brand voice, tone, and style
• Distill complex concepts and product features into clear, engaging copy that resonates with diverse audiences
• Collaborate with cross-functional teams, including design, development, product marketing, and SEO, to create user-centric, high-impact digital experiences
• Leverage messaging frameworks to craft tailored content that addresses the needs of specific personas and buyer journeys
• Analyze and repurpose existing content for the web, maximizing its effectiveness and reach across digital platforms
• Monitor industry trends, audience behavior, and competitive landscapes to inform web content strategies and recommend innovative approaches
• Stay up-to-date with emerging media trends, digital innovations, and content strategies to ensure the Smartsheet web presence remains relevant and competitive
• Uphold editorial and UX writing best practices to ensure consistency and excellence across all digital touchpoints
• Support other duties as needed

Benefits

• HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
• Stock - Restricted Stock Units (RSUs) for eligible roles
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Incidental Sick Leave
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)