Underdog Fantasy is hiring a
Senior Data Analyst

Summary

Join Underdog, a fast-growing sports gaming company, as a Senior Marketing Analyst to develop key reporting and analysis for marketing initiatives, customer acquisition, engagement, and retention.

Requirements

• At least 5 years of experience working in marketing analytics
• Strong experience in one or more of the following areas: Promotions / retention analytics at a sportsbook, real-money gaming, or fantasy sports company
• Creative analytics and optimization
• User acquisition / growth analytics at a consumer-facing app-based company
• Prior experience with data visualization tools such as Tableau or Power BI
• Strong skills in SQL and impactful analysis presentation
• Highly focused on delivering results for internal stakeholders in a fast-paced, entrepreneurial environment
• Strong analytical and problem-solving skills
• Ability to collaborate with stakeholders across marketing, product, and business teams

Responsibilities

• Develop and establish key reporting around the effectiveness and performance of our marketing initiatives
• Analyze customer acquisition, engagement, and retention, identifying trends and investigating root causes
• Create interactive dashboards, visualizations, and analysis applications to communicate marketing insights to stakeholders
• Work with cross-functional teams to identify data-driven solutions for marketing optimization and growth

Preferred Qualifications

• Experience in the daily fantasy sports or sports betting industries
• Strong interest in sports
• Familiarity with A/B testing and statistical analysis
• Experience with marketing attribution models and ROI analysis

Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents