Senior Demand Generation/Outreach Coordinator

Summary

Join a dynamic Australian marketing and business solutions company as a Senior Demand Generation / Outreach Coordinator. You will be responsible for developing and executing data-driven outreach campaigns to generate high-quality leads and meaningful engagement for B2B clients across various industries. This role involves researching and identifying target accounts, planning and executing cold outreach campaigns, coordinating with the Marketing Manager and Coordinator, crafting personalized messaging, building automated workflows, managing and segmenting the prospect database, tracking performance, and reporting campaign results.

Requirements

• At least 5 years of experience in cold outreach, sales development, or demand generation marketing
• Strong experience using LinkedIn Sales Navigator, Expandi, and Apollo
• Excellent written communication and copywriting skills
• Proven track record in email automation, cold outreach, and lead generation
• Highly skilled in campaign reporting, A/B testing, and list segmentation
• Knowledge of email deliverability best practices and compliance standards
• Familiar with CRM systems and account-based marketing strategies
• Strong understanding of sales psychology and persuasive messaging

Responsibilities

• Research and identify target accounts and decision-makers using tools like LinkedIn Sales Navigator, Apollo, etc
• Plan, execute, and optimise cold outreach campaigns (email + LinkedIn)
• Coordinate campaigns with the Marketing Manager and Marketing Coordinator
• Craft personalised, compelling email and LinkedIn messaging
• Build automated workflows to nurture leads through the buyer's journey
• Manage and segment the prospect database for accuracy and targeting
• Track outreach performance and report campaign results with a test-and-iterate approach

Benefits

• Permanent work-from-home set-up
• Dayshift (Australian business hours)
• Full-time job
• HMO
• Annual leave
• Christmas Bonus equivalent to 1 month's wage (pro-rata)