Wikimedia Foundation is hiring a
Senior Digital Fundraising Specialist

Summary

The Wikimedia Foundation is seeking an experienced digital marketer to join their Online Fundraising team as a Senior Digital Fundraising Specialist. The candidate will be responsible for managing banner campaigns from start to finish, coordinating a/b tests, sharing test results, and ensuring the highest standard of usability and functionality with fundraising experiences. They should have experience with complex digital marketing campaigns, data analysis, and project management in a remote environment.

Requirements

• Experience with a/b testing and interpreting basic stats such as p-values
• Strong understanding of best practices with online customer conversion, and building customer journeys that layer into effective and long-term customer relationships

Responsibilities

• Production management: You will be directly responsible for end-to-end project and production management for banner and related fundraising campaigns
• Coordinating a/b tests: We conduct hundreds of tests inside our banner campaigns each year, optimizing content, UX, timing and more. In your role, you will work with fundraising team leads to hypothesize, produce, launch and monitor a/b tests that drive statistically significant increases in our key metrics
• Sharing test results and contributing to optimization: optimization is an art and a science. Good test design involves exploration of results; questioning assumptions; and building relationships with external thought partners. You will be a key contributor to our testing model, helping us document and apply our best practices, and nurturing an internal and external network of thought partners to surface the highest impact optimizations

Preferred Qualifications

• Experience working in a nonprofit fundraising team with a $1M+ digital revenue target
• Multilingual marketing programs and relationship management across cultures
• Experience with enterprise workflow management tools like Asana or Trello; communications platforms like Slack or Microsoft Teams; business intelligence tools like Tableau