Senior Digital Marketing Consultant

Summary

Join Entrata as a Senior Digital Marketing Consultant and lead marketing success for a portfolio of high-impact clients. You will provide expert-level strategy and execution across SEO, SEM, and reputation management channels. This role involves strategic leadership across client management, internal training, and departmental innovation. Mentor and uplift peers to enhance department-wide performance. The ideal candidate is a seasoned digital marketer passionate about leading, mentoring, and innovating in multi-family housing marketing. You will manage a significant client portfolio and deliver expert-level services. Analyze campaign data and maintain clear client communications.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Minimum 1+ year experience as an Entrata Digital Marketing Consultant
• 5+ years of experience managing digital marketing campaigns (SEO, PPC, Reputation Management)
• 5+ years of experience in client services, account management, or consulting roles
• Active certifications in: Google Ads (Search, Display, Video), Google Analytics, Microsoft Ads, Meta Blueprint (preferred or in progress)
• Proficiency in Google Suite and Microsoft Office (especially Excel)

Responsibilities

• Seamlessly transition and manage a robust portfolio of strategic accounts
• Build strong client relationships through strategic planning, tactical execution, and consistent performance reporting
• Serve as the primary digital marketing expert for each assigned account
• Provide ongoing mentorship to Associate and Digital Marketing Consultants
• Participate in team coaching and skill-building initiatives
• Support leadership in onboarding and developing new team members
• Actively participate in strategic department initiatives, including process improvements, experimentation with new strategies, and performance reporting
• Lead by example in testing and iterating digital tactics to improve client outcomes
• Create training content, internal documentation, and case studies highlighting client successes and emerging best practices
• Bring new ideas, strategies, and tactics to the department to raise the performance bar
• Represent the department in cross-functional collaborations as a subject matter expert
• Deliver expert-level SEO, PPC/SEM, and reputation management services
• Analyze campaign data and digital performance metrics to inform strategy
• Maintain clear, strategic, and proactive client communications via written and verbal channels

Preferred Qualifications

• Experience with Facebook Ads and Shopping campaigns
• Familiarity with HTML, CSS, JavaScript, and basic web design
• Experience using Adobe Photoshop, Illustrator, or similar tools
• Strong understanding of digital marketing in the multi-family housing industry

Benefits

• Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance
• Comprehensive medical, dental, and vision coverage , including fertility benefits, available for eligible employees and their families
• HSA/FSA options and employer-paid disability benefits provided for eligible employees
• Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security
• Wellness initiatives promoting physical and mental well-being , access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs
• Family-centric leave policies supporting new parents during significant life events
• Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community
• Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits
• Bi-annual swag drops for employees