Senior Digital/Growth Marketer

Summary

Join MagicSchool, a leading generative AI platform for teachers, as a Senior Digital/Growth Marketer. You will be responsible for optimizing digital experiences across multiple platforms, leading SEO and SEM efforts, managing email marketing campaigns, and collaborating with internal teams to drive growth and conversions. This role requires a strong understanding of digital marketing strategies, website management, and marketing automation. You will leverage analytics to inform decisions and improve ROI. The ideal candidate has 5-7 years of experience in digital marketing, particularly within Product-Led Growth/SaaS organizations. MagicSchool offers a competitive benefits package including unlimited PTO and 100% employer-covered health insurance.

Requirements

• Advanced knowledge of SEO, SEM, and digital advertising strategies
• Proficiency in website development and management tools (e.g., WordPress, Webflow)
• Strong understanding of marketing automation platforms and email marketing best practices
• Experience with A/B testing frameworks and conversion rate optimization
• Ability to collaborate with cross-functional teams and manage complex projects
• 5-7 years of experience in digital marketing, with a focus on growth and user experience
• Proven track record in managing and optimizing websites for business outcomes with Product-Led Growth/SaaS organizations
• Hands-on experience with tools like Google Ads, SEO platforms, and marketing automation software

Responsibilities

• Optimizing and Directing Digital Experiences
• Managing the main website and Support/Community Site to ensure seamless user experiences by collaborating with the Marketing, Customer Experience, and Operations teams
• Working with our web developer to translate business needs into a digital experience
• Expanding and Executing Digital Marketing Campaigns
• Leading SEO and SEM strategies to increase visibility, traffic, and web leads
• Conducting A/B testing to refine digital campaigns and improve site conversions
• Supporting Marketing Automation and Email Campaigns
• Partnering with Product Marketing, Product Management & Marketing Ops to design and execute nurturing, client engagement, and cross-sell campaigns using automation tools
• Managing our weekly and monthly recurring email series to inform and inspire our followers, driving brand loyalty and product feature adoption
• Creating Custom Landing Pages for ABM Efforts
• Designing and deploying high-impact landing pages tailored for account-based or program-based marketing campaigns
• Collaborating on messaging and creative to ensure alignment with key personas
• Leveraging Analytics and Insights
• In partnership with Marketing Operations, enable tracking and analyzing performance data to inform decisions and improve ROI
• Driving actionable insights to support internal teams in achieving digital and business objectives

Preferred Qualifications

• Experience in EdTech or related industries
• Familiarity with ABM campaigns and AI tools for education
• Light website development skills

Benefits

• Unlimited PTO
• 100% employer covered health insurance
• A wellness stipend
• Vision/dental insurance