Wpromote is hiring a
Senior Director

Summary

Join Wpromote as Senior Director, Content to lead content strategy development and implementation, manage a team of content creators, and foster a collaborative environment. The ideal candidate will have expertise in digital marketing, B2B and B2C customer segments, and market priorities.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree is preferred
• 7-10 years of experience leading content strategy for B2B companies
• Strong interpersonal skills, with a capacity to encourage teamwork and handle projects within demanding timelines
• High-level communication experience with a solid background in content strategy and storytelling
• Proven leadership in guiding a content team to achieve outstanding outcomes
• Exceptional communication skills and the ability to articulate complex strategies to various stakeholders
• Previous experience building content strategy, including familiarity with the latest digital trends and content distribution channels
• Analytical skills, including the ability to conduct comprehensive research and turn insights into effective content
• Proven use of AI tools to augment process, content development, and execution

Responsibilities

• Leading the development and implementation of a content strategy to bolster marketing objectives and fuel new business growth
• Utilizing market research to identify content opportunities and enhance content effectiveness to drive better engagement and lead generation
• Collaborating with internal teams such as Product Marketing, Brand, Comms, Design, Web, Sales, Demand Generation, and Client Services to ensure content synchronicity with strategic business initiatives
• Managing, mentoring, and providing direction to a team of content creators to foster a collaborative and empowering environment that fuels high-quality content production
• Managing the entire content lifecycle, from concept to distribution, including editorial planning, creation and editing, publishing, and monitoring content performance
• Creating and maintaining a diverse content portfolio across multiple formats and channels, including videos, whitepapers, case studies, blogs, webinars, short and long-form content, and social media to drive brand awareness and demand for our services
• Working closely with the agency marketing team to integrate SEO and social best practices into content creation for optimal organic reach and online presence
• Establishing content KPIs, provide regular performance analyses to stakeholders, and refine content strategies based on data-driven insights
• Collaborating closely with the Demand Generation team to develop a content strategy that supports the entire customer lifecycle, from awareness to retention
• Aligning content with key agency narratives to support full-funnel marketing programs and ensure alignment with demand-generation goals
• Keeping pace with content marketing trends to continuously advance our content strategy

Benefits

• Remote-first culture
• Half-day Fridays year round
• Unlimited PTO
• Challenger Recharge week (Summer)
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• LinkedIn Learning Membership and more!