Senior Director, D2C Audiences

Summary

Join Experian as the Sr. Director of D2C Audiences and lead the growth and expansion into the Media Network landscape. Partner with stakeholders to develop and execute a strategy, leveraging adtech/martech platforms and managing audience orchestration. Lead cross-functional teams in implementing strategies for signal generation, audience taxonomies, and marketing technology platforms. Develop and manage rewards programs, ensuring data privacy and compliance. Develop sales go-to-market strategies and serve as a subject matter expert in data use cases and privacy. This role requires a strong background in media network technologies and business/product management, reporting to the Vice President of CRM.

Requirements

• Minimum of 10 years of experience in adtech, retail / media network related roles; DSP, SSP, and PMP platforms
• Experience in leading successful cross-functional team outcomes with product, technology, business, legal and compliance teams
• Business and technical acumen; can command a room with leadership, sales and technical teams
• Strong experience in the development of business cases and financial forecasts, and managing delivery against plan; supporting P&L responsibilities
• Strong analytical background, expertise in storytelling and the intersection of data to business outcomes and action
• Strong experience with the Product Operating Model (POM), utilizing OKRs and leading product, design and technology teams to deliver against roadmap

Responsibilities

• Partner with senior leadership, internal and external stakeholders to develop and implement the Experian Media Network strategy
• Work cross-functionally with product, technology and business teams to lead the strategy, implementation and management of: Signal generation and tagging across properties
• Audiences and taxonomies
• Relevant ad and marketing technology platforms to support first and third-party audience orchestration efforts
• Rewards programs to drive on-going user engagement and monetization for both first and third-party use-cases
• Data permissioning, data privacy, opt-in/out compliance
• Measurement and attribution capabilities
• Lead sales go-to-market strategy and playbook; support sales and client teams in external facing capacities where needed
• Serve as SME in data use-cases, data privacy, and data permissibility relating to the Media Network, leading usage scenarios with technology, business, legal, and compliance teams

Benefits

• Great compensation package and bonus plan
• Core benefits including full medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays