Senior Director, Growth Marketing/Acquisition

Summary

Join Calm's Growth Marketing team as a Sr. Director of Growth Marketing, Acquisition, and play a key leadership role in driving the company's growth and mission to support global mental health. You will own the strategy and execution across all paid acquisition channels, leading a high-performing team. This position requires a strategic and hands-on approach, combining vision setting with deep data analysis and campaign execution. You will manage significant media budgets, deliver performance updates to senior leadership, and drive continuous experimentation to unlock new growth. The ideal candidate has extensive experience in paid channel management for DTC businesses and a proven track record of driving acquisition growth and ROAS. This is a remote position based in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis.

Requirements

• Deep channel expertise across paid social, paid search, ASA, Google UAC, and offline channels within a DTC environment
• Proven track record of driving acquisition growth and ROAS across 8-figure budgets
• Strong understanding of measurement, incrementality testing, cohort-based LTV, and full-funnel performance tracking
• Analytical mindset with a passion for data and the ability to turn insights into scalable action
• Experienced in building and managing high-performing in-house teams
• Financially fluent with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale
• Strong communicator and collaborator with a track record of influencing cross-functional partners
• Proficient in attribution platforms and technical marketing stack fundamentals
• Highly organized, self-directed, and thrives in a fast-paced environment
• 10+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house
• 5+ years leading a high-performing media team
• Proven success managing 8-figure paid media budgets across multiple channels

Responsibilities

• Own Calm’s paid acquisition strategy and execution across digital and offline channels—including paid social, paid search, Apple Search Ads (ASA), Google UAC, and emerging platforms
• Manage and mentor a team of media buyers, UA analytics, creative strategists, and marketing ops to ensure high performance and alignment to business goals
• Set and manage annual media budgets and performance targets in close partnership with Finance, ensuring cost efficiency and ROI that supports Calm’s financial plan
• Lead regular pacing, and budget management processes to maintain accountability and alignment with the broader DTC financial plan
• Deliver regular performance updates and insights, channel outlooks, and growth recommendations to senior leadership
• Own the marketing measurement framework, guiding roadmap evolution to drive incremental gains and robust attribution
• Launch and scale incrementality experiments to refine strategy and increase channel efficiency
• Analyze ad channel data to surface trends, identify opportunities, and drive optimizations in bidding, targeting, and creative
• Drive a roadmap of continuous experimentation across channels to unlock new growth levers
• Partner with Product and Engineering to optimize onboarding flows, landing pages, and conversion paths
• Stay ahead of digital marketing trends, platform updates, and consumer behavior shifts to ensure Calm maintains a competitive edge

Preferred Qualifications

Experience with mobile app or subscription-based performance marketing

Benefits

• Equity
• Comprehensive benefits
• 401k
• Flexible time off