Senior Director, Integrated Planning & Strategy

Summary

Join DEPT® as a Senior Director, Integrated Media Strategy & Planning and lead the expansion of the Integrated Planning and Strategy practice. This leadership role requires a holistic understanding of consumers, culture, channels, content, and commerce, and involves both agency development and strategic client partnerships. You will shape best-in-class integrated media strategies, collaborate with cross-functional teams, and contribute to new business development. The role is remote but requires location within 50 miles of New York, NY. DEPT® offers a comprehensive benefits package including healthcare, 401k, PTO, paid holidays, and parental leave.

Requirements

• 10+ years of hands-on and leadership experience in omni-channel media strategy, planning & activation inclusive of all digital channels; direct knowledge and experience in traditional channels is preferred in addition to digital
• 4+ years of experience in Integrated Marketing Communications / Communications / Connections planning with a paid-owned-earned-shared perspective, while at an agency or client
• Experience working with clients whose business and brands involve a “portfolio” (multiple business units / product lines) of brands. Knowledge on how to consult clients and other key stakeholders through portfolio governance, prioritization and media investment choices across several brands and campaigns
• Understanding of brand and performance media and the synergy across the two
• Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• Curious and creative, while rigorous and analytical
• Able to understand clients' visible and invisible needs
• Strong collaboration, client relationship building, and leadership skills
• Experience navigating cross-functional teams and dynamics
• Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
• Flexibility to travel for work meetings and events

Responsibilities

• Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally
• Actively contribute to our communications planning practice, while steering media strategy and planning practices
• Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
• Champion the work by having a deep understanding of our partners business and what makes it tick
• Possess a strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands and customers interact, with an equal understanding of the role that data and technology play in this relationship
• Possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
• Lead full funnel, connected media and data driven strategies
• Develop communication plans that connect Consumer, Culture, Commerce and Content insights into media strategy and activation opportunities
• Understand first-party data to elevate strategic opportunities
• Continually monitoring current marketing trends, new technology solutions, and competitors
• Use insights from data to tell a story
• Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partnering and collaborating with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
• Work along a range of cross-functional teams both within the agency and clients’ teams alike, building a collaborative and trusting relationship that results in best in class integrated campaigns
• Participate in new business development and other growth opportunities

Preferred Qualifications

• Experience in travel / hotels / hospitality verticals are highly desirable for this specific role
• Experience working with nationally / globally recognized brands, ideally in an multi-agency and stakeholder environment (e.g. IAT), with direct experience in 360 sponsorship / tentpole campaign planning and activation

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave