Senior Director of LCM and Retention Marketing

Summary

Join Misfits Market as the Senior Director of LCM & Retention Marketing, a strategic leadership role driving growth and customer loyalty. You will integrate retention strategies with lifecycle marketing, enhancing engagement and maximizing customer lifetime value (CLV). This role reports to the CMO and requires a deep understanding of customer behavior and innovative marketing strategies. You will lead a team, develop comprehensive marketing plans, leverage data for personalization, and collaborate with product teams. The position offers a competitive salary, remote work, and a comprehensive benefits package.

Requirements

• Seasoned senior leader with 12-15 years of experience in marketing, customer retention, or related roles, with at least 5 years in a leadership capacity
• Strong leadership and team management skills, with the ability to foster collaboration and innovation
• Demonstrated experience in using CRM systems, ESPs, marketing automation tools, and customer data platforms (CDPs)
• Strong experience in a subscription business model, with a background in DTC e-commerce brands
• Expertise in customer lifecycle management, marketing strategies, and retention best practices
• Strong analytical skills with the ability to interpret extensive data to make actionable recommendations to the business. Proficient in Excel and data visualization tools (Mode, Amplitude, BI Tools, etc)
• Strong project management skills, highly organized and demonstrated ability to execute projects on time or early
• Must be able to operate both strategically and tactically in a high-energy, fast-paced environment
• Experience working with partners at multiple levels within an organization (operations, marketing, finance, creative, etc)

Responsibilities

• Lead, mentor, and inspire a cross-functional team of lifecycle marketing professionals. Foster a culture of collaboration, innovation, and customer-centricity within the team and across departments
• Provide clear direction and relevant communication to senior leaders and stakeholders regarding performance and communicate actionable insights on opportunities and next steps
• Develop and lead comprehensive marketing strategies that reduce churn, improve winbacks, increase retention and enhance customer satisfaction. Set and track KPIs related to customer churn, retention rates, and customer lifetime value (CLV)
• Design and execute marketing strategies that drive brand awareness, acquisition, and customer retention across various owned channels (email, sms, push etc.). Define innovative strategies using new channels and technologies to pivot growth success
• Leverage data and customer insights to personalize marketing efforts and increase customer lifetime value (CLV)
• Work closely with product teams to ensure marketing initiatives align with product offerings, innovation, and customer feedback

Preferred Qualifications

Braze experience is preferred

Benefits

• Salary range: $170k-190k
• Full-time exempt position
• 100 % Remote Work
• Salary and employee stock options commensurate with experience
• Unlimited PTO
• Multiple health, dental, and vision plan options
• Life Insurance
• 401K plan