Senior Director of MarComm Operations and Product Development

Summary

Join bswift as a Senior Director of MarComm Operations and Product Development and play a key leadership role in driving excellence and innovation within the marketing department and Communication Agency. You will manage the performance and optimization of the MarComm department to meet business objectives, focusing on process development, product development, vendor management, reporting and analytics, and client relationship management. This role requires a strong background in operational strategy, product development, and cross-functional collaboration, along with expertise in analytics and reporting. The ideal candidate will have 10+ years of relevant experience and a Bachelor’s degree in a related field. bswift offers a fun, flexible, and creative work environment with ample opportunities for professional and personal growth, along with a comprehensive benefits package.

Requirements

• Proven experience leading operational strategy within a marketing, communications, or agency environment
• Strong background in product development and cross-functional collaboration
• Demonstrated ability to build scalable, efficient processes that support business objectives
• Expertise in analytics and reporting tools, with the ability to translate data into actionable insights
• Excellent project management skills with the ability to manage multiple complex initiatives simultaneously
• Ability to build and foster client relationships and lead with a customer-centric mindset
• 10+ years of relevant experience in marketing operations, agency management, or communications leadership
• Bachelor’s degree in Marketing, Communications, Business, or a related field

Responsibilities

• Establish and refine consistent processes across the department to enhance operational efficiency
• Develop standardized documentation for project kickoffs, debriefs, and other essential client-facing activities
• Oversee internal workflows including billing, time tracking, and intake procedures for clients and team members
• Lead continuous improvement initiatives to optimize internal and client-facing processes
• Package existing communication services and develop new product offerings that meet client needs
• Collaborate with the bswift product team to align Communication Agency content with broader product strategies
• Manage vendor relationships and the Agency’s marketing technology stack to ensure effectiveness and value
• Evaluate and optimize tools to support evolving departmental and company needs
• Lead the development of reporting frameworks for marketing and Communication Agency efforts
• Provide leadership with data-driven insights into billing, success metrics, and pipeline management
• Collaborate with business analytics teams to improve tracking mechanisms and internal/client reporting
• Own AE readiness, ensuring both client and creative teams are prepared
• Lead internal debriefs to assess performance and identify areas of improvement
• Build resource plans and lead capacity planning efforts to ensure teams are properly supported
• Collaborate across functions to forecast project workloads and proactively address bottlenecks
• Act as the executive sponsor for key clients, building strong relationships and driving growth
• Serve as a strategic partner, providing guidance and insights that help clients succeed

Preferred Qualifications

• Experience within a benefits administration, healthcare, or HR technology environment
• Master’s degree in a relevant field
• Familiarity with martech tools (e.g., Asana, HubSpot, Adobe Creative Suite)
• Experience with vendor contract negotiation and budget management

Benefits

• Comprehensive Health Benefits : Access to health, dental, and vision plans to support your wellness and that of your family
• Competitive Compensation : A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles
• Remote first, Office friendly environment! No time to commute? No problem!
• Retirement Savings Plans : Options to help you plan for a secure financial future with employer-sponsored retirement savings programs
• Professional Development : Opportunities for career growth, including training and access to resources to support your career progression
• Supportive Culture : A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued
• Employee Wellbeing Initiatives : Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work
• Make an Impact : At bswift, your work directly contributes to transforming how organizations approach benefits administration and client engagement. Join us to be part of an organization that is making a meaningful difference in the lives of our clients and their employees