Senior Director of Product

Summary

Join Life360 as a Senior Director of Product to lead a new growth vertical focused on Aging Parents. This role blends product vision and commercial leadership, requiring you to define the strategy, build services, and drive growth for this market segment. You will own the end-to-end product development, from concept to launch, and work closely with cross-functional teams. This is a highly visible strategic initiative with significant autonomy and executive sponsorship. You will shape a new business, impacting families and contributing to Life360's growth. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• 10+ years in product management with a track record of leading 0→1 initiatives
• Experience building consumer-facing products from concept to launch
• Demonstrated success in owning a full product lifecycle and leading multidisciplinary teams
• Ability to identify underserved markets and translate unmet needs into product strategy
• Comfortable with ambiguity, scrappy experimentation, and fast iteration cycles
• Thrives in environments where they can build vision, test MVPs, and scale quickly
• Proven history of innovating for the customer to drive business outcomes
• Strong understanding of business models, unit economics, and P&L ownership
• Experience driving KPIs like acquisition, conversion, retention, LTV, and contribution margin
• Has built or scaled a revenue-generating vertical or product line
• Strategic thinking: able to craft and communicate a long-term vision
• Data-driven: analytical and metrics-focused decision-making
• Strong communicator and storyteller: especially in pitching ideas to execs and aligning teams
• Product discovery and innovation: skilled in user research, prototyping, testing
• Growth orientation: familiarity with product marketing, funnel optimization, and customer segmentation

Responsibilities

• Define the vision, strategy, and success metrics for Life360’s Aging Parents vertical, rooted in market insights and user needs
• Build and evangelize a long-term roadmap that spans MVP validation to full-scale commercialization
• Align executive stakeholders on investment decisions, timelines, and expected outcomes
• Lead product development efforts, including discovery, experimentation, and rapid iteration
• Work closely with design and engineering to build exceptional experiences that solve real-world problems for families and their aging loved ones
• Partner with product marketing for consumer insights, competitive analysis, and launch strategy
• Ensure the roadmap delivers against clear and ambitious outcomes
• Partner with Product Marketing, Brand, and Lifecycle teams to define and execute launch strategies
• Own and deliver key KPIs: acquisition, engagement, conversion, LTV, and contribution margin
• Help define the financial model and operating plan for the Aging Parents vertical as a standalone revenue line
• Lead a cross-functional team that includes a mix of dedicated and matrixed resources across the organization
• Represent the vertical in executive meetings, business reviews, and board-level discussions

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products