Senior Engagement Strategist/Associate Director

Summary

Join Avalere Health as an Associate Director/Sr. Engagement Strategist and develop and manage strategic deliverables for clients. You will oversee day-to-day engagement needs, requiring both strategic and executional expertise. Responsibilities include creating customer engagement strategies, developing omni-channel engagement plans, communicating strategies to internal and external stakeholders, collaborating with various internal departments, leveraging customer data, presenting results to leadership, optimizing engagement efforts, and staying current with industry trends. The role requires significant experience in strategic planning and marketing within a healthcare/pharma advertising agency, along with proven communication and storytelling skills. Avalere Health offers a competitive salary, comprehensive benefits, and opportunities for professional development.

Requirements

• Must have Patient/DTC experience
• Experience as a lead Engagement Strategist
• 8+ years strategic planning or marketing experience in a healthcare/pharma advertising agency environment
• Relevant category and launch experience
• Experience utilizing strategic tools for analysis
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Bachelor's degree

Responsibilities

• Support engagement lead in the creation of customer engagement strategies that align with the client’s business objectives and growth targets
• Develop omni-channel engagement plans, personas, journey maps, ecosystems ad activation brief
• Experience developing content and tactical strategies for various omin-channels such as website, display, social and CRM and point of care
• Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
• Collaborate and co-create with various internal departments such as brand planning, media, account and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives
• Leverage customer data and insights to design engagement strategies that enhance customer experience
• Present engagement results to executive leadership to demonstrate the impact of strategies
• Use data insights to optimize and refine engagement efforts and recommend new tactics to improve results
• Stay current with industry trends, best practices, and emerging technologies related to customer engagement
• Embrace a culture of collaboration and innovation within the team, encouraging continuous improvement in engagement strategies

Benefits

• Generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy
• Many other excellent employee benefits