Senior Financial Analyst, Strategic Finance - Marketing

Summary

Join Instacart as a Senior Financial Analyst of Marketing and partner with marketing leadership to support budgeting, forecasting, and business review processes. You will collaborate with cross-functional stakeholders to uncover business insights and communicate learnings. As a key business partner, you will leverage data-driven decision making to drive strategic and investment recommendations. This role requires strong analytical capabilities and experience in financial modeling and analysis. The position reports to the Director of Marketing Finance and offers a flexible remote work environment. Competitive compensation and benefits are provided, including equity grants.

Requirements

• Bachelor’s degree in Finance, Business, Economics or other related field
• 4-6 years work experience in a relevant field with demonstrated financial acumen and a track record of leveraging data for business impact
• Highly proficient in advanced Excel modeling with strong attention to detail
• Intermediate knowledge of SQL is required
• Ability to use data to identify and quantify opportunities for growth or profitability improvement
• Demonstrated experience thinking strategically about complex business problems, developing frameworks and providing recommendations
• Polished communication skills and comfort working with internal stakeholders, including senior leadership
• Experience building strong partnerships with business partners
• A self-starter with a positive attitude and ability to work in a rapidly changing environment

Responsibilities

• Own the weekly, monthly, quarterly and annual forecast for Incentives & Instacart+ Marketing by leveraging cross-functional partnerships with Marketing Channel Leads, Data Science, and Marketing Analytics
• Serve as the direct business partner to the head of Incentives & Instacart+ Marketing, and collaborate closely with channel leads to uncover key trends and advise on capital allocation decisions
• Improve and own the weekly business performance cadence to help identify areas where the business should double-down and inform the weekly forecast
• Partner with DS and Growth teams on customer engagement and CAC/LTV analysis to guide our acquisition and retention strategies by channel
• Evaluate new business and marketing opportunities from a finance perspective and provide recommendations to marketing and finance leadership based on ROI, payback, and strategic value
• Develop, monitor, and drive deeper understanding of our KPIs across the marketing organization and identify opportunities to improve existing reporting processes and key metrics tracking
• Ad hoc financial modeling and analysis, such as building KPI-based models and using SQL to self-serve data for analyses

Preferred Qualifications

• Strategic Finance experience at a fast-paced, high-growth technology company is preferred
• Experience with marketing finance and consumer marketplaces is strongly preferred
• Experience working with Mode, Tableau, PowerBi, or similar is preferred
• Advanced SQL knowledge is preferred

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote
• This role is eligible for a new hire equity grant as well as annual refresh grants