Senior Full Stack Engineer

Summary

Join CookUnity's Growth Marketing Team as a Senior Software Engineer in Marketing Technology and design, architect, and implement scalable platforms to effectively reach customers across various channels. Collaborate with cross-functional teams, integrating customer data platforms (CDPs) like Segment and A/B testing platforms such as SiteSpect. Integrate advertising platforms (e.g., Google Ads, Meta, TikTok) and ensure seamless operation between internal systems and external platforms. Optimize marketing performance through data-driven insights and maintain data quality and governance. Support personalization strategies and troubleshoot system integrations. Design scalable APIs and stay current with industry trends. This role requires expertise in CDPs, strong understanding of web technologies, and experience with advertising platforms.

Requirements

• BS degree in Computer Science or other related fields (MS or Ph.D. preferred)
• 5+ years of industry experience in a fast-paced tech environment
• Expertise in customer data platforms (CDPs), particularly Segment or similar platforms is a must
• Solid understanding of web technologies such as HTTP methods, web sockets, Server Side Events, Web Hooks
• Demonstrated experience collecting and building out pipelines with customer click tracking event streams
• Strong understanding of advertising platforms (e.g., Google Ads, Meta, TikTok) and their data and API integrations
• Design experience in scalable APIs and building reliable production systems
• Experience in both mobile and desktop MarTech environments, including app integrations and data flows across devices
• Knowledge of API integrations, data mapping, and data management within a marketing tech stack
• Problem-solving mindset with the ability to handle complex technical challenges
• Strong communication skills, with the ability to collaborate effectively with marketing, product, and engineering teams
• Fluent in English

Responsibilities

• Lead the application design, implementation, and integration of the marketing technology stack across desktop and mobile environments, ensuring seamless operation between internal systems and external platforms
• Collaborate with cross-functional teams to integrate customer data platforms (CDPs) such as Segment, building custom data pipelines and ensuring that marketing data is collected, processed, and utilized efficiently
• Work closely with the marketing and growth teams to support A/B testing strategies using platforms like SiteSpect, helping optimize website and app performance based on test outcomes
• Integrate advertising platforms (e.g., Google Ads, Meta, TikTok) with the broader MarTech ecosystem to ensure accurate tracking, reporting and optimization
• Ensure data quality and governance for marketing technology integrations and customer data flows, maintaining high levels of accuracy in campaign tracking and reporting
• Support the setup and scaling of personalization strategies through MarTech tools, ensuring that customer experiences are optimized for engagement and conversion
• Monitor and troubleshoot system integrations, resolving any issues related to data flows, API connections, or platform performance
• Design scalable APIs and reliable production systems to support a robust MarTech stack
• Stay current with industry trends and emerging technologies, continuously evaluating and recommending improvements to the marketing tech stack

Preferred Qualifications

• Experience building data pipelines and working with data warehousing technologies such as Snowflake and DBT
• Familiarity with personalization tools and frameworks for delivering customized user experiences
• Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their implications on marketing technologies

Benefits

• Get paid in USD. Whatever your choice! We use Deel to make things easier for you!
• Work remotely: design the life that you want
• Enjoy 15 business days of vacation each year from the start date
• Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider
• 16 fully paid Argentinean holidays
• Compassionate Leave: 3-5 days each time the need arises
• Paid family leave
• Personalized English coach
• Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform
• 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical