Senior Growth Manager

Summary

Join OKX, a leading global crypto exchange, as we continue to expand our reach and impact. You will be responsible for developing and implementing the company's marketing and growth strategy, managing a multi-channel marketing plan, and leading user communication efforts. This role requires experience in crypto marketing, exceptional communication skills, and a strong understanding of project management. You will be a key player in driving user growth and ensuring regulatory compliance. OKX offers a competitive compensation package, L&D programs, and various team-building activities.

Requirements

• Experience in Marketing/Growth in the Crypto industry
• Exceptional communication skills in English
• Inspire and motivate the team and external stakeholders, including partners and investors
• Strong interpersonal skills
• Entrepreneurship mentality
• A passion for crypto and digital assets
• Organized and experienced with project management or equivalent
• Fluency in German

Responsibilities

• Develop and implement the company's marketing and growth strategy aligned with the company’s overall business objective
• Develop and manage a multi-channel, integrated marketing plan, including digital marketing, PR, content creation, SEO/SEM, social media, and offline activation
• Identify and track key metrics to measure the effectiveness of marketing efforts; making adjustments as necessary to ensure goals are met
• Lead all user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints, and tailoring communication strategies to specific user segments
• Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving growth of our user base
• Prepare for regulatory compliance in marketing strategies, ensuring that all marketing efforts are compliant and effectively positioned to leverage potential opportunities arising from regulations

Preferred Qualifications

• Relevant experience at a crypto exchange
• Ability to effectively communicate with local regulators, public agencies, and government representatives
• Global exposure and cross-culture mindset

Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events