Senior Integrated Media Planner

Summary

Join Basis Technologies' Strategic Media Services team as an Account Manager, responsible for overseeing media plans, client relationships, and team mentorship. You will manage day-to-day account and campaign activities, ensuring high-quality media plans and client satisfaction. This role requires strong digital media expertise, experience with programmatic media and planning tools, and excellent communication skills. The position offers a competitive salary, comprehensive benefits, and a flexible work environment, with opportunities for remote work in the U.S. and Canada. Basis Technologies is committed to fostering a supportive and inclusive culture, and values employee well-being. The company has received numerous awards recognizing its positive work environment.

Requirements

• 4+ years of experience in digital media buying and planning
• Previous experience mentoring junior team members
• Strong understanding of programmatic media and real-time bidding
• Strong proficiency with holistic media planning fundamentals and media planning tools
• Experience with syndicated research tools
• Experience working alongside a Demand Side Platform
• Strategic thinking and proactive detail-oriented client service skills
• Strong written and verbal communication skills
• Strong issue resolution and problem-solving capabilities
• Ability to work well in a cross functional team environment
• Advanced Excel and PowerPoint skills

Responsibilities

• Responsible for day-to-day account/campaign management and stewardship of media services, for a suite of brand advertisers
• Oversee the development and quality control of media plans and media performance metrics, as well as presenting them to client stakeholders
• Partnering with research and strategy team members to develop and present integrated media recommendations
• Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions
• Mastering an understanding of how digital channels work together to drive different business outcomes
• Mentoring and train junior planning team members
• Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise
• Using syndicated research to build rationale for recommended media strategies
• Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success
• Negotiating with vendors to secure the best inventory and pricing available for our clients
• Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners
• Operating with a solutions-oriented approach and a high degree of client servicing
• Ensuring high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
• Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future

Preferred Qualifications

• Hands on DSP buying experience
• Experience working with a 3rd party ad server
• Experience in digital reporting dashboards such as Datorama
• Basis Certified

Benefits

• Competitive 401k/RRSP matching
• Mental health support
• A funded health savings account
• Paid sabbatical
• Generous parental leave
• A flexible work environment and time off policy
• Modified workweek