Senior International Brand Marketing Manager

Summary

Join HubSpot as a Senior International Brand Marketing Manager and become part of a dynamic team focused on building a globally recognized brand. You will be responsible for enhancing brand awareness and product consideration in key international markets. Collaborate with various teams and external partners to develop and execute brand campaigns, manage partnerships, and measure campaign effectiveness. This role requires a strong understanding of brand marketing, paid media, and international advertising landscapes. You will leverage your expertise to create impactful campaigns and contribute to the overall growth of the HubSpot brand. The ideal candidate possesses extensive experience in brand marketing, a passion for creating engaging campaigns, and a proven track record of success. HubSpot offers a flexible work environment and a commitment to fostering a strong team culture.

Requirements

• Ideally 8 years of experience as an individual contributor in a brand marketing role at an agency or in-house
• Are passionate about brand advertising and partnerships and developing head-turning work for the UK, FR, DE, and AU markets
• Are knowledgeable about social media, influencer marketing, and paid media and their impact on brand awareness and consideration goals
• Consistently deliver results, exceeding/overperforming against key brand metrics like raising awareness and consideration
• Working with external vendors, like agency partners and creators, and have a proven track record of collaborating with them to build successful demand campaigns
• Have experience creating strategic and tactical briefs for agency partners, creators, and internal teams
• Are familiar with paid media channels and developing paid media strategies along with internal teams and agency partners
• Have experience managing partnerships and activations and building long-term programs that help increase brand awareness, sentiment, and consideration
• Are able to set campaign goals, analyze campaign data to make optimizations, and report on campaign success and brand health metrics
• Are naturally curious and have a drive to learn more
• Are able to communicate ideas and decisions clearly across teams and to leadership
• Have thorough knowledge of the UK, FR, DE, and AU advertising and media landscape and have lived and worked in at least one of those regions
• EN is required, FR and DE language skills are a plus

Responsibilities

• Be responsible for increasing awareness and consideration of HubSpot and its core products through brand advertising, activations, and partnerships in the UK, FR, DE, and Australia
• Work closely with the global brand team and creative partners to shape global campaign strategy and create assets that are contextually relevant to local markets
• Work with the paid media team and media partners to develop media strategy and recommend placements that will break through and reach our target audience
• Develop and review positioning and copy aimed at awareness and consideration
• Become a product and audience expert, understanding our audience’s pain points and how HubSpot helps solve them
• Work cross-functionally with regional marketing teams to transcreate work and hit awareness goals
• Provide creative feedback to internal and external partners in a way that is clear, empowering, and empathetic
• Bring new ideas on how the HubSpot brand can reach our audience in new, breakthrough ways that turn heads and capture outsized attention

Benefits

• At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers
• If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements