Upwork is hiring a
Senior Lead Video Offline Channels Manager

Summary

Join Upwork's team as a Senior Manager, Emerging Channels to drive growth through the expansion and optimization of emerging channels. You will lead strategy and execution of video and offline channels, foster agency partnerships, and collaborate with cross-functional teams. This role demands a proactive approach, strategic insight, and a commitment to driving results that surpass our growth ambitions.

Requirements

• Excellence in Media Strategy: Demonstrable success in planning and executing multi-channel marketing campaigns, especially in video and offline channels
• Proactive Approach: With a strong bias toward action, you're known for quickly turning strategies into actionable plans and confidently driving campaigns forward, even in uncharted territories
• Agency Collaboration Skills: Track record of effectively managing and optimizing relationships with media agencies, ensuring campaigns are executed seamlessly and efficiently
• Ambitious Drive & Organizational Skills: A continuous hunger for improvement, always pushing boundaries and setting higher benchmarks. Your strong organizational and project planning skills will be key in managing multiple initiatives
• Process Excellence and High Standards: Experience setting high standards, building and defining processes, and maintaining a relentless bias towards action to achieve marketing excellence
• Intellectual Curiosity: Demonstrated ability to apply business knowledge to marketing problems.  Strategic marketer who is intellectually curious, proactive, and collaborative
• Executive Presence: Possess outstanding written and verbal communication skills, effectively articulating complex strategies and results to a wide range of stakeholders
• Self-Motivation and Independence: Demonstrated ability to be a self-starter, thriving as a remote contributor with a strong sense of accountability and minimal supervision

Responsibilities

• Strategic Development & Execution: I lead the strategy and execution of video and offline channels, ensuring alignment with our ambitious growth goals and efficient budget use
• Data-Driven Analysis & Decision Making: Dive deep into channel performance, utilize incrementality testing, and harness the power of the Media Mix Model to steer campaigns and decide on future investments
• Agency Partnership Management: Foster and lead the relationship with our media agency, ensuring smooth collaboration, efficient campaign planning, execution, measurement, and optimization
• Cross-Functional Collaboration: Work with the Brand, Creative, and Product Marketing teams to develop cohesive and effective campaigns, ensuring alignment across all touchpoints
• Budget Oversight & Management: You will be responsible for forecasting, tracking, and optimizing media budgets. You will ensure that investment pacing aligns with performance goals and growth projections, adjusting as necessary to achieve maximum ROI
• Innovation and Channel Growth: Champion a test-and-learn agenda to continuously refine and optimize existing tactics while pioneering new channels and strategies; Focus on opportunities to scale and increase profitability through media expansion

Benefits

• Health insurance
• Retirement benefits
• Paid time off
• Remote work, flexible hours
• Life and disability insurance
• Bonuses and incentives
• Professional development opportunities
• Wellness programs
• Family and parental leave