Senior Manager, Client Strategy

Summary

Join Collectively, a global leader in influencer marketing, as a Senior Manager of Client Strategy! You will lead day-to-day account and strategy workflows for multiple brands, ensuring our creator marketing solutions are effectively applied. This role involves developing and presenting influencer campaign strategies, managing project timelines, and collaborating with cross-functional teams. You will also be responsible for client communication, reporting, and relationship development. The ideal candidate possesses at least 5 years of agency-side influencer marketing experience, exceptional client service skills, and strong organizational and communication abilities. Collectively offers a competitive salary, comprehensive benefits, and a remote-first work environment.

Requirements

• At least 5 years direct experience in influencer marketing at an agency
• Both left and right brain thinker, equally comfortable with data and creative thinking
• Independent, critical thinker; comfortable putting ideas backed by rationale and V1s out there, then getting steers from colleagues and clients to refine the work
• Exceptional client servicing skills and instincts; loves to develop strong relationships with clients
• Strong organization skills with attention to detail and excellent follow-through
• Great communication skills—both internally and externally, written and verbal
• Ability to work efficiently across a variety of tasks and manage time appropriately for projects
• Thrives in the “undefined” and enjoys fast-changing, fast-paced working environments
• Collaborative working style with positive attitude and enthusiasm for making great work happen!

Responsibilities

• Lead the day-to-day account and strategy workflows for at least 1 and up to 5 brands
• Lead the approach to proposal development or response to briefs at Collectively, including: Helping to brief and guide creative concepts in partnership with the creative team
• Develop and articulate influencer campaign and creator strategies (via outlines & slides) based on RFP/Brief goals and that incorporates best practices or agency benchmarks
• Curate a range of influencer campaign or services from Collectively
• Present agency partnership / account management approaches
• Conduct and synthesize relevant research & insights to shape strategy recommendations
• Digest and understand clients RFPs/ briefs
• Synthesize or draw on key trends and information from a variety of sources, including internal data, to inform conversations and RFP/Brief responses
• Project manage responses cross-functionally start to finish
• Ideate RFP response with your account leader including
• Build and recommend budgets against plans/RFPs
• Work with Operations + Leadership to finalize scopes and staff plans
• Ensure historic account or agency-wide performance data and current trends/best practices are considered
• Project manages specialized creative or analytical support for RFPs/Briefs as needed
• Lead the timeline of the response and coordinates pitch strategy with key leadership stakeholders
• Coordinate and hosts briefings, preps materials and background for meetings with clients (agendas, cross-functional questions, follow ups)
• Lead client comms either directly or indirectly to support your Account Leader
• Experiment with and prepare and present POVs/best practices for existing & emerging platforms: (i.e. podcasts, TikTok, etc.)
• Set the Revenue Delivery teams up for success from IKO through Wrap to ensure the “strategic threads” are maintained during account moments, including internal kick-offs, client kick-offs/discovery, client presentations, and wraps
• Support the strategic vision and goals of accounts in partnership with Director or Senior Director by providing guidance, contributions, and feedback on core deliverables
• Assist Revenue Delivery team in responding to program and strategy shifts; helping to ensure projects aligned with client objectives and best practices, escalating challenges to leadership for input
• Identify opportunities to optimize/upsell or pivot based on performance, trends, or client needs, including development of new materials or workflows in partnership with leadership
• For Trend Marketing scopes, support or consult in the identification and alignment of trend spotting or social conversations on TikTok or Instagram that might be appropriate for clients to engage/brief creators on
• Partner with the Analytics team to develop hypotheses for content performance and ensure set-up and early measurement
• During internal wrap development, responsible for shaping the story & narrative of program performance, assessing learnings to cultivate strategic insights for optimizations and evolutions, trends or learnings that drive more creator marketing programming through Collectively services
• Engage with your account leader on opportunities to translate learnings into longer-term relationship or revenue growth
• Develop an understanding and fluency with creator paid media, brand lift studies and how those tactics help communicate the effectiveness of influencer marketing
• Leads/Hosts client reporting meetings, creating a warm and friendly environment and supporting IRL meeting dynamics (hosting) as needed if applicable
• Conducts regular 1:1s or 2:1s (virtual or IRL) with clients either independently or with your leader to build trust, confidence and partnership in agency relationship
• Bring a present and proactive eye to the working collaboration and dynamic between client and agency, spotting areas that feel off or clueing into client frustrations, experiences to surface to your account leader
• Help uncover what’s working, what’s not–and supports plans of actions internally to evolve and service effectively, supporting your Account Leader on service satisfaction and retention activities
• Synthesizes and communicates feedback between client and broader Collectively contributors and stakeholders
• Maintain up-to-date research on your brand accounts, including relevant trends, industries, competitors, and products, using a variety of research tools and social media consumption (platform content, social listening, press/journalism, community surveys, etc)
• Leverage findings in conversations to connect broader opportunities for brand/agency revenue

Benefits

• Medical, Dental & Vision
• Supplemental Insurances
• 401k Matching
• Monthly Wellness Stipend
• Remote-First
• Flex Fridays
• Step Up Recognition Program
• Collectively Employee Resource Groups (ERGs)
• Virtual & In-Person Events
• Generous Allotment of Sick Days
• Birthday PTO