Senior Manager, Customer Adoption & Usage Automation

Summary

Join the HubSpot Marketing Team as a remarkable Sr Manager to lead the Customer Adoption & Usage Automation Team. Manage a team of marketers building customer-facing automation, drive product adoption and usage, and reduce manual outreach for the Customer Success Team.

Requirements

• Has 2+ years experience managing high-performing 5+ person teams
• Has 3+ years experience building strategy for marketing automation for customer audiences
• Is obsessed with the customer - their pain points, needs, and how to make them successful
• Is invested in building cultures and careers, with a strong commitment to DEI&B
• Embodies HubSpot’s HEART values —Humble, Empathetic, Adaptable, Remarkable, and Transparent
• Has the ability to work through ambiguity to identify high impact initiatives based on customer needs
• Develops long term strategy and goals and then works backward to achieve them
• Has demonstrated the ability to innovate - ideating and executing on “big swings” that create exponential impact
• Excels at working cross-functionally, including with customer-facing and technical teams, to align goals, set roadmaps and drive forward customer-first solutions
• Strong growth mindset and excels at adapting in a fast-paced changing environment
• Is comfortable analyzing data and creating and presenting a narrative around it
• Has superior communication skills for all levels of the business

Responsibilities

• Manage a team of world-class marketers who are passionate about HubSpot’s customers
• Own the digital outreach strategy for driving usage with customers, from implementation and onboarding through their first renewal and beyond
• Lead channels like email, mobile, and in-app nudges. Use emerging technologies like AI to expand into new channels (like voice, video, and creation of deeply personalized resources)
• Solve for the unique needs of customers of all industries, company sizes, and CRM experience
• Guide the team in innovating on new programing, and optimizing existing programming through thoughtful, impactful experimentation
• Build relationships with key stakeholders across Marketing, Customer Success, Product and other teams to design customer journeys across channels
• Partner with operations teams to build out and report on the success of your programming, and to utilize AI to build the next frontier of marketing automation

Benefits

Cash compensation range: 144000-216000 USD Annually