Senior Manager, Direct I/O

Summary

Join Wpromote as a Senior Manager, Direct IO to lead media planning and activation across traditional and digital direct publisher media. Collaborate with Programmatic counterparts on integrated display and video media strategy, serving as the day-to-day client lead for Linear, OOH, Audio, and other relevant media. Oversee planning, activation, and measurement, bringing innovative ideas and challenging the status quo. This role demands expert-level knowledge of traditional media and a passion for leading and developing others. Wpromote offers a fast-paced, collaborative environment and excellent benefits, including half-day Fridays, unlimited PTO, flexible schedules, and 100% paid parental leave. The annual salary ranges from $76,000 to $90,000, plus a target bonus component.

Requirements

• 3+ years of directly related media planning & buying experience Full-funnel marketing experience preferred
• Strong working knowledge with Linear TV, Radio, OOH, and digital media landscape across display, video, social and content
• Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations
• Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines
• Proven track record of building and managing relationships, working with local vendors, and executing campaigns
• Strong process development skills
• Proven experience in training and developing others
• Innate curiosity and a desire to challenge the status quo

Responsibilities

• Leading the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
• Developing an intimate understanding of the client’s business, marketing objectives, and KPIs
• Working closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy
• Leading the RFP process from start to finish, building and delivering final recommendation presentations to clients
• Increasing operational efficiencies within the team across planning, activation, reporting, and ad ops
• Negotiating program inclusions, rates, and terms with partners while developing internal best practices to upskill the team in this area
• Identifying opportunities to expand partnerships, providing added value and cost efficiencies to our programs
• Bringing new opportunities to clients across publisher, data, and measurement partnerships to drive innovation
• Leading the adoption of advanced measurement techniques across partners
• Partnering with Programmatic leads for holistic Display/Video strategy

Preferred Qualifications

• Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus
• Experience in retail apparel, fashion, or DTC e-commerce media buying is strongly preferred

Benefits

• Half-day Fridays year round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits and more!