Senior Manager, Growth Marketing-Web & Digital

Summary

Join Amplitude as a Senior Manager of Growth Marketing, Web & Digital to lead paid digital, SEO, and web initiatives. Lead a high-performing team, driving performance across paid acquisition, conversion optimization, and organic growth. This strategic, hands-on role directly shapes how Amplitude attracts, converts, and engages buyers. You will build sophisticated media programs, own the SEO strategy, and evolve the website into a conversion engine. The ideal candidate has a proven track record of leading paid media and digital teams, building scalable acquisition programs, and delivering measurable impact. You'll be deeply analytical, data-driven, and comfortable working cross-functionally.

Requirements

• 7+ years of experience in digital growth marketing with proven success in scaling paid, web, and SEO programs
• Deep channel expertise in paid search, paid social, display, and programmatic — with a track record of driving measurable business outcomes
• Experience with SEO tools and platforms (e.g., SEMrush, Ahrefs, Screaming Frog)
• Strong analytical mindset; comfortable working with large datasets and translating insights into action
• Clear perspective on the evolution of growth marketing in the AI era — and excitement to lead through that transformation
• Proven ability to lead teams, manage cross-functional stakeholders, and prioritize ruthlessly in a fast-moving environment
• High level of ownership, curiosity, and a bias toward action

Responsibilities

• Lead and scale a global team of growth marketers across paid media, SEO, and web, driving strategy and execution to meet pipeline, revenue, and efficiency goals
• Partner with the VP of Growth Marketing to shape our acquisition strategy, prioritize bets, and unlock new channels and growth levers
• Own the web experience end-to-end, optimizing for conversion, performance, UX, and brand consistency across the funnel
• Build and manage a high-performing media mix across search, social, programmatic, and emerging platforms—with a focus on quality, scale, and efficiency
• Oversee CRO and experimentation programs, using A/B testing, UX improvements, and data insights to continually increase site and campaign performance
• Run a modern, multi-pronged SEO program that includes technical SEO, content-led growth, and scalable site architecture
• Collaborate cross-functionally with creative, analytics, product marketing, and brand teams to deliver impactful, integrated campaigns
• Champion AI- and LLM-powered innovation, testing new tools and tactics to stay ahead in an evolving digital landscape
• Define KPIs, build reporting frameworks, and manage agencies/vendors to ensure operational rigor and measurable outcomes
• Foster a high-performance, test-and-learn culture, backed by smart segmentation, data fluency, and continuous iteration

Benefits

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
• Flexible time off, paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program (ESPP)