Senior Manager, Performance Marketing-Mobile and Operations

Summary

Join Housecall Pro as a Senior Manager, Performance Marketing Operations, leading a team focused on mobile marketing performance and operational excellence. You will drive mobile app growth across performance channels, optimize app flows, and collaborate with Product, Engineering, and Marketing teams. Responsibilities include leading mobile marketing strategy, overseeing technology platforms, developing A/B testing strategies, conducting competitive research, managing cross-functional collaboration, defining operational processes, establishing KPIs, and mentoring team members. The ideal candidate possesses 8+ years of experience in growth marketing or marketing operations, with at least 2+ years of people leadership experience, expertise in marketing and mobile tech platforms, strong analytical capabilities, and a Bachelor’s degree. Housecall Pro offers a generous benefits program including medical, dental, vision, life, disability, 401(k), paid holidays, flexible PTO, equity, monthly tech reimbursements, and a supportive culture.

Requirements

• 8+ years of experience in growth marketing, mobile marketing, or marketing operations, with at least 2+ years of people leadership experience
• Proven success scaling mobile user acquisition and engagement through paid channels and lifecycle campaigns
• Expertise in marketing and mobile tech platforms (Adjust, Google Ads, Apple Search Ads, META Ads, etc)
• Strong analytical capabilities and experience with performance reporting and competitive analysis
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience

Responsibilities

• Lead mobile marketing strategy across paid and organic channels to drive app installs, activations, and long-term retention
• Oversee technology platforms related to mobile app (i.e. Adjust, Branch) and drive strategic usage to support growth objectives
• Develop and execute A/B testing strategies for app store optimization, onboarding flows, and in-app messaging
• Conduct competitive intelligence research and market analysis to inform acquisition strategies and product alignment
• Manage cross-functional collaboration between growth marketing, product, and data teams to ensure cohesive mobile experiences
• Define and implement scalable operational processes for campaign execution, measurement, and reporting
• Establish KPIs and build dashboards to monitor app performance, tech stack utilization, and marketing impact
• Coach and mentor team members, fostering a culture of experimentation, learning, and results-driven collaboration

Preferred Qualifications

• Strategic thinker with the ability to translate complex challenges into actionable plans
• Excellent cross-functional communicator and collaborator
• Comfortable navigating ambiguity and driving clarity in high-growth environments
• Passionate about technology, experimentation, and driving measurable impact
• Demonstrated leadership in coaching and developing team members

Benefits

• Health care insurance (medical, dental, vision, disability)
• Employee assistance program
• 401(K)
• Flexible time off
• Paid parental leave
• Tech reimbursement
• Other company benefits