Senior Manager, Registry and Reseller Marketing

Squarespace
Summary
Join Squarespace as a Senior Manager, Registry and Reseller Marketing and contribute to the growth of their Domains business. This role involves managing co-marketing partnerships with registries and resellers, scaling marketing operations, and driving key initiatives to achieve marketing goals. You will lead cross-functional initiatives, optimize marketing processes, manage budgets, and influence stakeholders across departments. The ideal candidate will have experience leading co-marketing campaigns across the full lifecycle while driving measurable business impact. This position can be based in NYC headquarters (flex/hybrid) or remotely in an approved US state.
Requirements
- 8+ years of experience in product marketing, partnership marketing, lifecycle marketing, or marketing operations
- Experience managing and scaling marketing operations, including budgeting and impact reporting
- Proven success working with internal and third-party brands to develop and launch co-marketing campaigns that achieve joint business objectives
- Ability to lead cross-functional projects and influence stakeholders in a fast-paced environment, including at the executive level
- Excellent communication and storytelling skills, with the ability to present complex insights and recommendations clearly
- Collaborative approach with a track record of successfully working across departments to drive marketing and business outcomes
Responsibilities
- Lead high-impact, cross-functional marketing campaigns aimed at growing our Domains business, in partnership with third-party Registry and Reseller partners, and internal marketing, product, and commercial teams
- Own registry co-marketing relationships : Build and strengthen partnerships with domain registry marketing teams
- Lead joint campaigns that align with both Squarespace and partner objectives, piloting with top-tier partners and scaling successful initiatives
- Manage reseller co-marketing and activation campaigns : Drive account activation and engagement for domain owners managed by Squarespace but purchased through third-party resellers
- Launch and optimize marketing campaigns, and serve as the marketing point of contact for approvals, reviews, and guidelines
- Scale and optimize marketing operations : Improve efficiency and performance across campaigns by streamlining processes
- Manage budgets, report on impact, and provide insights to optimize future efforts
- Collaborate with internal stakeholders : Influence cross-functional teams (Brand, CRM, Product Marketing, Legal, etc.) to align marketing strategies with business goals
- Ensure seamless execution of initiatives and support testing of new marketing strategies, bundling, and promotions
Preferred Qualifications
Familiarity with the Domains industry or experience working with registries is a plus
Benefits
- A choice between medical plans with an option for 100% covered premiums
- Health Savings Account with Squarespace funding
- Fertility and adoption benefits
- Supplemental Insurance plans
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
- 20 weeks for parental leave and up to 12 weeks to care for an ill family member
- 100 per month remote Stipend
- Access to supplemental insurance plans for additional coverage
- Education reimbursement
- Employee donation match to community organizations
- 6 Global Employee Resource Groups (ERGs)