Resident is hiring a
Senior Manager, SEM in Israel

Summary

Resident is a leading e-commerce company with a mission to build a best-in-class platform using data and technology to deliver exceptional customer experiences. They are seeking a self-motivated, experienced Sr. Manager Paid Search to join their team and lead paid search strategies for customer acquisition and sales growth. The role involves executing and owning day-to-day campaign building, optimization, and maintenance across various platforms, managing large budgets, and collaborating with teams to scale revenue.

Requirements

• BA in a business field, such as marketing, communications, or a related field – a must
• 4+ years of experience actively managing AdWords&Bing paid search and shopping campaigns in B2C E-commerce from prospecting to RLSA audiences - a must
• Experience in Google/Bing merchant center and manual feed development & management - modern approach towards account structure, familiar with automated bid strategies, consolidated account structure, DDA attribution model, portfolio bid strategies, etc
• Deep understanding of the Google ads ecosystem - algorithm, bid strategies/techniques, measurement, and Google Analytics 360 - a must
• Analytically minded with the ability to optimize campaigns based on data generated and solve complex problems
• Experience launching new accounts - including building, tracking, scaling, and optimizing
• Understanding Google Campaign Manager - a plus
• Experience with Looker - a plus
• Measurable success in running performance-based paid search campaigns

Responsibilities

• Execute and own day-to-day campaign building, optimization, and maintenance for multiple Google Ads accounts - ideation, keyword opportunities, campaign structuring, targeting, testing, reporting, etc
• Manage and implement campaigns across Paid Search, Shopping, Discovery Ads, and Gmail Ads as well as all Bing products
• Own all testing methodologies within search and shopping, including but not limited to bidding, audiences, ad copy, and landing pages
• Manage large monthly budgets and proactively drive campaigns to sales and revenue targets

Preferred Qualifications

• Ability to self-motivate, work independently and as part of a team, with strong attention to detail and organization skills
• Desire to continually learn and stay on top of current marketing trends (specifically SEM), able to share knowledge with your team in a positive manner