Senior Manager/Senior Director of Marketing

Summary

Join Manticore Games as their Head of Marketing to spearhead the launch of a new MMO. This hands-on role demands a broad skillset, encompassing go-to-market strategy, branding, market research, community management, PR, and user acquisition. You will collaborate extensively with various teams to ensure Manticore's success. The position offers a unique opportunity for an ambitious marketing leader to launch an action-packed MMO. This fully remote role is based in San Mateo, CA, but can be performed remotely. The ideal candidate will have extensive experience in B2C marketing, ideally within gaming or technology, and a proven track record of building brands from the ground up.

Requirements

• 8+ years of full-stack marketing and senior leadership experience with B2C marketing, ideally in gaming, social media or technology products, and strong consumer brand sensibilities
• A deep understanding of and passion for MMOs
• Substantial wins in bringing products and services to market and growing them to large scale
• Experience launching and growing new Free To Play games, MMOs, or marketplaces to the public on PC and console platforms
• Expertise launching on Steam, EGS and other PC and console distribution and publishing platforms
• Passion for and deep knowledge of games
• Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth
• History of launching successful campaigns using grassroots, guerrilla, and viral marketing as well as community management
• Experience building reporting dashboards and synthesizing complex data points and KPIs to generate easy to understand executive reports
• Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
• Demonstrated effective leadership including ability to build and foster successful teams that scale
• Demonstrated success managing paid acquisition budget across multiple channels to drive efficient and sustained user and revenue growth
• BA/BS degree in Business, Marketing, Engineering or a related field

Responsibilities

• Design and lead creative marketing strategy and direct the execution of all go to market activities for new MMO title
• Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy
• Execute viral marketing campaigns leveraging audience and network aggregation with key target audiences
• Collaborate with marketing team to build and deploy grassroots marketing and community management programs to drive players to Core and increase engagement
• Drive player and creator awareness, traffic, installs, retention, and revenues
• Partner with Product Management and Finance to drive adoption, engagement and revenues with an efficient and effective marketing budget
• Manage PR and Communications with the media and the Manticore community to develop and solidify corporate and product positioning
• Create and direct market, competitive and user research
• Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance

Preferred Qualifications

Experience at a successful startup with 0 to 1 launch of new product a plus

Benefits

• Medical, Dental, Vision & Life/AD&D Insurance
• 401(k)
• Maternity & Parental Leave
• Fully Remote
• Flexible PTO
• Flexible Spending Accounts
• Commuter Benefits
• ADP Employee Discount Program
• Daily Lunch (in office only)
• Free Snacks & Beverages (in office only)