Senior Marketing Analyst-Attribution & Analytics Strategy

Summary

Join Velocity Global as our Senior Marketing Analyst and lead attribution strategy, full-funnel analytics, and predictive modeling across a global go-to-market organization. You will own multi-touch attribution models, build predictive models forecasting pipeline and lead flow, and integrate insights from Google Analytics 4 into broader attribution and performance reporting. Collaborate with engineering and operations to ensure data pipelines support reporting, build executive-ready dashboards, and act as a key thought partner across Marketing, RevOps, and Finance. This senior individual contributor role directly influences resource allocation, pipeline forecasting, and success definition. The ideal candidate possesses 7-10+ years of experience in marketing analytics, revenue operations, or growth strategy, ideally in a B2B SaaS or enterprise environment. The annualized pay range is $165,000-$185,000 USD.

Requirements

• Experience: 7–10+ years in marketing analytics, revenue operations, or growth strategy, ideally in a B2B SaaS or enterprise environment, EOR experience is a plus
• Attribution + Forecasting Expertise: Proven success designing multi-touch attribution models and applying predictive techniques to forecast performance and influence strategic decisions
• GA4 Fluency: Strong understanding of GA4 data structure, reporting, and integration into broader analytics frameworks
• Technical Skills: Advanced SQL and experience with marketing tech and BI tools such as Snowflake, Looker, Salesforce, Marketo, and Google Analytics
• Strategic Thinking: You think beyond metrics—you connect performance insights to business context and help shape the strategy
• Autonomous Execution: Comfortable operating independently at a senior level; able to lead complex workstreams with minimal direction
• Influence Without Authority: Confident presenting data-driven narratives to senior stakeholders/executives and aligning cross-functional teams around a common measurement framework

Responsibilities

• Own Multi-Touch Attribution Models: Lead the design, implementation, and iteration of attribution models that accurately reflect our marketing influence across the buyer journey
• Forecasting & Predictive Analytics: Build and maintain predictive models that forecast pipeline, lead flow, conversion rates, and campaign ROI—helping Marketing and GTM teams plan with confidence
• GA4 Data Expertise: Integrate insights from Google Analytics 4 into broader attribution and performance reporting. Ensure website behavior data informs cross-channel analysis
• Analytics Infrastructure Development: Collaborate with engineering and ops to ensure the right data pipelines and system logic support consistent and scalable reporting
• Performance Dashboards: Build and maintain executive-ready dashboards in Looker (or similar tools) that track full-funnel KPIs, channel ROI, and marketing contribution to revenue
• Cross-Functional Alignment: Act as a key thought partner across Marketing, RevOps, and Finance, aligning on definitions, logic, and methodologies for funnel health and impact

Benefits

• Flexible Time Off – Take the time you need to recharge
• Parental Leave – Support for growing families
• Health and Dental Insurance – Where applicable, to cover you and your loved ones
• Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success